One of the most notable things that movies and TV shows can do in modern times is by referencing a similar scene that occurred in a popular and iconic pop culture reference and one of those references almost always happens to be Star Wars. In this case, Marvel also loves to make Star Wars references. Seeing as Stan Lee did work on a few Star Wars comics, it probably made it all the more difficult to get out of his system, so why not make some of the references on Marvel’s pages?
In Invincible Iron Man Vol. 5 #1 by Gerry Duggan and Juan Frigeri, the panels portray Tony Stark having awareness that Marvel needs to think again on further referencing Star Wars. Check out the panel below, as per ScreenRant:
Stark checked in on himself saying a similar line from Han Solo in Star Wars Episode IV: “She may not look like much, but she’s got it where it counts.” While Han Solo was commenting on the Millennium Falcon, Stark was comparing the New York building he owned to the Avengers building and his old loft, both of which he lost in the comics. Along this is Stark’s attempt to move away from relying on the references, in short, claiming a “timeless” identity for Marvel, instead.
Stan Lee’s involvement with Star Wars may have been limited, but it remained significant. In fact, it's what brought plenty of MCU ideas to the table. Some of the examples are Captain Marvel's cat being named Chewie as opposed to Star Wars' Chewbacca, and don't forget that Phase 2 of the MCU featured severed arms in each movie, in reference to The Empire Strikes Back.
You can catch all of your Star Wars favorites available to stream on Disney+.