BLACKPINK Maintains Top Spot In October Girl Group Brand Reputation Rankings, Aespa And Girls' Generation Secure Second And Third

Credit: YG Entertainment, SM Entertainment

Credit: YG Entertainment, SM Entertainment

BLACKPINK remains on top of this month's Girl Group Brand Reputation Rankings. The October Girl Group Brand Reputation rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community value indexes of girl groups using big data collected from September 10, 2021, until October 9, 2021.

The Korea Corporate Reputation Research Institute analyzed 47,766,752 brand big data for October 2021, which was a 24.86% increase compared to the 38,256,473 recorded in September 2021.

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BLACKPINK Maintains Top Spot In October Girl Group Brand Reputation Rankings

blackpink kill this love
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Credit: YG Entertainment

BLACKPINK members Jennie, Jisoo, Rosé, and Lisa received a brand reputation index of 6,092,040 which was a 64.54% increase in their total index in September. BLACKPINK secured its No.1 place in October Girl Group Brand Reputation Rankings with a consumer participation index of 308,244, media exposure of 1,100,672, social media communication index of 1,231,958, and a community value index of 3,451,167.

High-ranking phrases for BLACKPINK include "LALISA," "YouTube," and "Guinness," which are all tied up to member Lisa's solo debut. Highest-ranking related terms include "record," "surpass," and "register."

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Aespa Rises To Second Place In October Girl Group Brand Reputation Rankings

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Credit: SM Entertainment

Monster rookies Aespa (Karina, Winter, Giselle, Ningning) secured No.2 in October Girl Group Brand Reputation Rankings with a 48.12% rise in its brand reputation index. Aespa accumulated 2,545,718 in September 2021 and rose to 3,770,631 in October 2021.

The 4-member Next Level singers recorded a consumer participation index of 422,416, media exposure of 962,737, social media communication index of 557,681, and a community value index of 1,827,797.

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Girls' Generation Settles At No.3 In October Girl Group Brand Reputation Rankings

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Credit: SM Entertainment

Nation's Girl Group Girls' Generation (Taeyeon, Tiffany, Sunny, Hyoyeon, Yuri, YoonA, Sooyoung, Seohyun) maintained an impressive brand reputation index although dropping one place in October Girl Group Brand Reputation Rankings despite not having a full group comeback.

The SM Entertainment girl group accumulated 3,126,468 which was a 13.20% decrease from its brand reputation index in September 2021 that recorded 3,601,929.

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Red Velvet And STAYC Rank Fourth And Fifth In October Girl Group Brand Reputation Rankings

Another SM Entertainment girl group settled within the top 5 in October Girl Group Brand Reputation Rankings. Red Velvet (Irene, Seulgi, Joy, Wendy, Yeri) received a brand reputation index of 2,875,327 which was a 19.06% downfall compared to its 3,552,477 in September 2021.

While STAYC rose to No.5 in the October Girl Group Brand Reputation Rankings from settling on No.13 in September 2021. STAYC (Sumin, Sieun, Isa, Seeun, Yoon, J) received a brand reputation index of 2,829,212 which was an incredible 146.33% increase from their score last month.

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Here is the top 30 October Girl Group Brand Reputation Ranking:

  1. BLACKPINK
  2. aespa
  3. Girls' Generation
  4. Red Velvet
  5. STAYC
  6. TWICE
  7. Lovelyz
  8. Oh My Girl
  9. MAMAMOO
  10. Brave Girls
  11. Apink
  12. Weeekly
  13. fromis_9
  14. ITZY
  15. APRIL
  16. LOONA
  17. Girl's Day
  18. EXID
  19. LABOUM
  20. WJSN
  21. HOT ISSUE
  22. Dreamcatcher
  23. Ladies' Code
  24. f(x)
  25. After School
  26. (G)I-DLE
  27. cignature
  28. DIA
  29. ELRIS
  30. woo!ah!

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