BTS will soon release new music, but their previous songs still garner attention from fans and award-giving bodies – including Butter.
In May, BTS dropped their second English-language single since the group felt the summer was getting longer than expected due to the COVID-19 pandemic. Members – especially J-Hope and RM, revealed that the hit single showed more of their sides compared to their previous English track, Dynamite.
Since its release, it has already topped several charts across the globe, including the year-end chart performance in several record charts, including Billboard and Canadian Hot 100. It also did not disappoint in a number of award-giving events and won awards from American Music Awards, Melon Music Awards, E! People’s Choice Awards, and MTV Video Music Awards Japan, among others.
As this year is yet to end, Butter bagged another milestone from Variety.
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Butter Wins Variety’s Record of the Year Award
Most recently, BTS won another award for their second English-language single, bringing home the Record of the Year award during the Variety’s Hitmakers.
In a video speech presented over the weekend, the K-pop group members proclaimed that the song secured a special place in their hearts.
"We shared the song with everyone in hopes of lifting spirits, and the energy and excitement from all those that enjoyed the song across the world, in turn, helped us move forward as well,” they said, as quoted by Korea Times.
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Butter’s milestone followed Dynamite’s award from the same US magazine, winning the same recognition back in 2019.
The song’s songwriter and producer, Rob Grimaldi, said they ended up making changes to the song but followed the same melody. Since he was working with international superstars, he made the song based on who BTS is and what kind of brand they have.
Following the new milestone, Butter officially reached 650 million streams on Spotify, leading to K-pop group thanked ARMYs for helping them to get where they are now.
BTS Has Story Behind Butter
The process of making the song was not as smooth as what the lyrics Smooth like butter says.
In an interview with Variety, Columbia Records chairman Ron Perry revealed he thought of Michael Jackson’s hit song Smooth Criminal while working with the group. He added that when Jenna Andrews played the hook, the thought suddenly popped out.
Although Butter had different lyrics at that time, they immediately built the song little by little after setting the first line Smooth like butter, like a criminal undercover.
But with the team effort, BTS and its collaborators garnered their goal easily – and their hard work has been paid off again.
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