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Prince Harry Heartbreak: Duke Of Sussex Faces A Power Struggle With Meghan Markle? Couple Could Reportedly Disagree On How They Should Market Themselves Post-Megxit


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Credit: The Royal Family Channel/YouTube Screenshot

Prince Harry and Meghan Markle have been living in the United States for about two years. This means that it has also been two years since the former announced their decision to quit their royal duties.

But even if 24 months have already passed since the couple made their shocking announcement, royal experts are convinced that Prince Harry and Markle still haven’t figured everything out. In fact, there are speculations that Prince Harry and Meghan Markle could be facing a power struggle when it comes to the direction that they want to take – professionally.

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Prince Harry Wants To Keep His Ties With The Royal Family, But Meghan Markle Wants To Be A Celebrity

During a discussion on Us Weekly’s Royally Us, branding expert Lida Citroen said that Prince Harry and Markle need to figure out how they should market themselves. The Duchess of Sussex seemingly wants to market themselves as a celebrity, but the Duke of Sussex is struggling to completely cut off his ties to the royal family.

“It probably would feel more natural to [Meghan]—and I’m guessing because I don’t know them—to want the celebrity [lifestyle], There’s a lot of risks that come with that. There’s a lot of treacherous landscape. And that might be something Harry’s not comfortable with because he grew up in a different culture, which is the institution’s culture. I could see them almost being pulled in different directions—her going celebrity and him still feeling the comfort of the institution but being attracted to the freedom that you supposedly get with celebrity,” Citroen said (via Cheat Sheet).

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Meghan Markle Struggling To Differentiate Her Royal Ties From Her Celebrity Status

The branding expert isn’t the only person who has been talking about the path that Prince Harry and Markle should take. On the To Di For Daily podcast, royal author Tom Quinn claimed that Markle just doesn’t get the reality of the situation.

“She thinks, ‘Well, you know, you play the cards you’ve been given. I’ve married into the royal family this is a huge advantage. Why can’t we do something commercial with it?’ I think that epitomizes the problem between the two outlooks. You know, there’s Meghan thinking: ‘Well, the royal family is a brand. You know, it is something we can exploit even if we exploit it for good.’ Which I know Meghan would like to do, you know, to give hope to people and inform people and try and change the world for the better,” Quinn said.

The royal author added that using a person’s royal status to promote a business that generates income is the anathema of the royal family.

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Prince Harry And Meghan Markle Could Still Make Millions Without Their Royal Ties

But personal branding expert Deborah Ogden believes that Prince Harry and Markle’s brand won’t suffer even if they drop their royal branding. After all, the couple in itself is already profitable.

“With a personal brand, there is no question that they have invested their profile globally and established that. But it’s my belief that a personal brand is more than a logo, so what they would spend time building is a strong reputation and strong profile to support certain causes. They will lose some value from the Sussex Royal brand but my belief is that Prince Harry will always be Prince Harry therefore in the UK market, the American market, and the global markets that recognize the British Royal Family, I’m not sure taking it away will have a huge impact,” she told Yahoo! UK.

Two years ago, Shark Tank star and businessman Mark Cuban acknowledged Prince Harry and Markle’s potential to generate an ungodly amount of money. He also gave the couple advice on how they could grow their name and business.

“As long as they stay authentic, as long as they limit their projects and don’t try to sell everything and anything, then I think they are the new Obamas. They will have such a valuable brand that they will be able to pick and choose whatever they want to do. They’re gonna be living the dream,” he said in the documentary Harry & Meghan: The Royal in Crisis (via CNBC).

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