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BLACKPINK Hits New Milestone As DDU-DU DDU-DU Becomes 1st K-pop Group MV to Reach 1.8 Billion Views


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Credit: BLACKPINK/YouTube Screenshot

BLACKPINK is growing to become the new queens of K-pop years after their debut.

Following the disbandment of 2NE1, YG Entertainment formally introduced another four-membered girl group to its fans in August 2016. BLACKPINK – which consists of Jisoo, Jennie, Rose, and Lisa – took the K-pop scene by storm when they released their single album, Square One, that presented their hit songs Whistle and Boombayah to the public.

The rookie group immediately rose to become monster rookies as they scored several accolades that pushed them to the top even more.

Among their hit songs so far, DDU-DU DDU-DU earned the most attention, leading the group to beat all the K-pop groups even more.

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BLACKPINK's DDU-DU DDU-DU Scores New Milestone

On February 1, BLACKPINK's music video for DDU-DU DDU-DU reached 1.8 billion views on YouTube. The number made the song's music video as the first K-pop group one to score the feat. On top of that, no Korean music video ever surpassed the mark except for PSY's iconic Gangnam Style, which he released in 2012.

BLACKPINK released the song on July 15, 2018, and they achieved the recent milestone after three years, seven months, and 16 days.

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BLACKPINK's fans, BLINK, immediately congratulated the group and streamed the song once again.

DDU-DU DDU-DU plays a huge part in the girl group's career since it collected titles and awards, although fans had to wait for it to arrive one year after As If It's Your Last. At that time, BLACKPINK said that they worked on the Square Up album with sincerity and affection for their fans.

The same track immediately caught people's hearts with its overflowing charisma that highlighted the members' capacity to sing and rap while dancing.

DDU-DU DDU-DU's Previous Recognitions

Soon after the song arrived on streaming platforms, it immediately scored spots on several charts and music shows.

BLACKPINK's DDU-DU DDU-DU secured the No. 3 spot on the Gaon Digital Chart before ascending to the No. 1 position after the June 16 week. It then broke their labelmate BIGBANG's previous record by having the highest weekly points in the same chart.

In November 2018, the Korea Music Content Association (KMCA) certified the track with platinum in both download and streaming after having 100 million streams and 2.5 million digital sales.

It did not stop there as the same song made it to the US Billboard Hot 100 and broke Wonder Girls' Nobody Record by becoming the highest-charting song by a Korean girl group.

BLACKPINK still has a lot more to offer to their fans, and they would surely reach the same milestone again soon.

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