The Marvels opened to disappointing box office numbers when it was released in theaters last weekend and, as a result, it had the worst opening weekend for any MCU film in history. It also set up a bleak box office prospect for the latest entry in the franchise.
The film's box office failure had already been predicted by early projections weeks before its release, but it was still surprising to see it happen since the franchise is not accustomed to that type of performance.
The reception has also been mixed amongst the critics while the audience scores have been mostly positive, which gives hope that it could lead to potential word-of-mouth success in the coming weeks.
The question now is whether the film will continue to suffer at the box office in the following weeks or it will be able to find new audiences who might have been enticed by some of the audience reactions online.
The Marvels Plummets on Its Second Weekend Box Office
As reported by The Hollywood Reporter, The Marvels dropped to 78% at its second weekend box office. It earned an estimated $10.2 million tied with the new horror film Thanksgiving.
The film now has the worst second weekend drop of all time for an MCU film as well as the worst for any superhero movie in history. Ant-Man and the Wasp: Quantumania previously held the record for having the worst second-weekend drop of any MCU film.
Considering that the highly-anticipated film The Hunger Games: The Ballad of Songbirds & Snakes was released last weekend alongside other new releases, it felt inevitable that The Marvels' box office won't reignite on its second weekend and it will likely continue to do so in the coming weeks.
It is now expected to be a major box office flop which is a situation that Marvel Studios has never faced before to this extent and it is curious to see if they will reevaluate their future plans as a result of this unfortunate reception.
There are a lot of factors that we can consider regarding why the MCU film became such a massive box office misfire, but the most obvious reason at this point is the lack of a traditional marketing campaign since the cast members were absent during the majority of it.
This is going to be an interesting case study in the coming months since it is a strong indication that superhero fatigue might have already permutated the general audience or it could also just be a one-off situation.
The Marvels is still showing in theaters everywhere.