After getting fashion and merch collaborations, One Piece Film: Red has now rolled out a fleet of Uta-themed taxis called “UTAXI” along with One Piece Red-themed trains in Japan.
As part of the promotion for the movie, a fleet of UTAXI vehicles was deployed in Tokyo where they will pick up and drop off passengers in the city from now until September 21, 2022 (via Comic Natalie).
Here’s a look at the design of the special One Piece taxis:
The fleet consists of three Toyota JPN Taxis, with each having a special half-white and half-red color scheme inspired by Uta’s hair.
On the left is a UTAXI logo and Uta while the right features the film’s logo and key art featuring Shanks and Luffy.
As a bonus for fans, the first 5,000 people to ride these taxis will get a UTAXI Boarding Certificate” which comes with a special collectible disc.
Japanese taxis are quite expensive, but One Piece fans on a budget will still be treated to a special Film: Red-themed ride as there’s also a special train collaboration.
To promote the film, the Tokyo Marunouchi Line and the Osaka Keikyu line have trains which feature One Piece Red advertising inside the train cars, complete with a QR code that redirects to the manga’s first chapter.
These special train cars also feature One Piece manga panel advertisements, along with red-and-black seats.
One Piece Film: Red is the next movie in Eiichiro Oda’s One Piece series, and was released in Japanese cinemas on August 6, 2022. Shortly after its release, the film became the highest-earning movie ever in the franchise.
The movie follows Luffy and the Straw Hat Crew as they attend the concert of Uta, the world’s most famous singer. But the crew is in for a shock when Luffy reveals that Uta is the daughter of legendary pirate, Red Hair Shanks.
Uta is the central character of the new movie, so it’s no surprise that she is the highlight character in the UTAXI collab. She is also significant for being the first canon movie character in over a decade.
The new One Piece movie is set to release in countries outside Japan in Fall 2022, including the US, Canada, Australia, New Zealand, UK, Ireland, and more.