Gaon Chart made a huge move toward sustainable development by going on its new name, Circle Chart.
The Korea Music Content Association, with the sponsorship of the country’s Ministry of Culture, Sports, and Tourism, founded the then-Gaon Chart in 2010. Its first name came from the word gaon, which means middle or center in Korean.
After a decade of service, the record chart officially embraced a new brand as it established a new mission in the music industry.
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Gaon Chart Is Now Circle Chart
On Thursday, media outlets like Hankyung and Korea JoongAng Daily covered the official proclamation ceremony spearheaded by the Korea Music Content Association (KMCA) in Jongno District. The KMCA’s Secretary-General Choi Kwang Ho, Professor Lee Tae Joon of the Korea Development Institute (KDI), and pop culture critic Jeong Deok Hyun served as the event’s speakers.
Meanwhile, Super Junior leader Leeteuk appeared as the official MC.
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According to Choi Kwang Ho, Circle Chart aims to become a key figure in K-pop. He then expressed his desire for the chart to become as big as Japan’s Oricon and US’ Billboard.
The secretary-general continued:
“We want music charts to do more than just show the sales and popularity of a certain song. Our goal is to spread the public value of K-pop to the world. Based on the objective data we collect, we are going to create an ecosystem of digital platforms that can materialize the spirit, public value, and positive influence of K-pop.”
In addition, the record chart wants to give fans worldwide trusted and accurate K-pop data.
Circle Chart Expands Its Empire
To make progress in its mission, KMCA signed partnerships with YouTube, TikTok, Spotify, Apple Music, Melon, Genie, Bugs, Flo, and Vibe. It also signed with the International Federation of the Phonographic Industry (IFPI) to mutually share their data.
With that, Circle Chart became the only chart that could legally collect data regarding K-pop.
On top of these, the record chart became the first music chart in the world to include eco-friendliness through a clean chart. It encourages K-pop entertainment to produce albums and merchandise with as minimal impact as possible.
“Although album sales numbers still hold great importance among fandoms, online streaming and downloads are how K-pop releases are mostly consumed. We will sum up all the data from the world’s paid music streaming services and announce it via daily and weekly charts,” he went on.
Circle Chart might still adapt Gaon Chart’s Gaon Social Chart and Gaon Weibo Chart.
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Check back for more stories, updates, and rumors about Circle Chart here at EpicStream!
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