Final Fantasy XV Was a Challenge to Put Out on Different Platforms


When Square Enix released Final Fantasy XV, it didn't just come out with a game. The developer had to create an entire franchise out of it, which allowed a full-force for marketing and teasing the game.

And this in itself is a challenge particularly for lead writer and localization director Dan Inoue. Sharing at the Game Developers Conference (via Gamasutra), Inoue revealed that there were a lot of challenges when it came to transmedia storytelling the entire piece.

For starters, it was already a three-team formation for the film, animation, and game, and this was the first hurdle of continuity. Inoue had always asked how everything will fit together in creating the different mediums:

"These were threads of a simultaneous narrative across multiple media. The challenge for us was how to tell integrated but cohesive narratives."

He also shared that what made Final Fantasy XV different is that it is already part of a long tradition of a franchise. But the use of the different medium for this particular iteration had allowed them to tell parts of the story in different bits and pieces, with new twists, such as product placement.

"The specter of commercialism looms in the game. imports from beyond the fourth wall are difficult to explain in canon, but they do make the game more relatable. That's what I tell myself to get to sleep at night. The game's tale needs to stand alone so you write for the uninitiated audience."

For what it's worth, Final Fantasy XV has shown us that continuity is not impossible even in a franchise that spans different mediums. We're even looking at the release of A King's Tale: Final Fantasy XV, which will come as a free game.

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