Days of Our Lives fans will surely not be pleased with this news — the soap is leaving NBC. To make the matter worse, viewers will have to pay to see fresh episodes.
Days Of Our Lives Will No Longer Be Free, Will Only Be Available To Peacock Premium Subscribers
The American daytime soap opera that premiered in 1965 is moving to a new home. It is leaving NBC and will stream on Peacock. It's good news that Days of Our Lives is still running and not ending. However, fans might not be pleased with this — the new episodes will only be available to Peacock Premium subscribers, which costs $4.99 per month, TV Line reported.
"This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers," Mark Lazarus, chairman of NBCUniversal Television and Streaming, says in a statement.
"With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show's loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers."
New episodes of Days currently air weekdays on NBC. The episodes of the previous two seasons are already available to stream on Peacock.
There are only three daytime soaps remaining on broadcast television ABC's General Hospital, and CBS' The Bold and the Beautiful and The Young and the Restless.
Days Of Our Lives Move To Peacock Has Been In Talks After Multiple Cancelation Rumors
There have been rumors within the industry that the longest-running soap will be moving to Peacock after it dodged cancellation multiple times in the past 15 years. Days have been the least-watched of the four remaining daytime dramas for years, making it difficult for NBC exects to justify keeping the show around, Vulture reported.
The network is hoping that loyal fans will follow it on Peacock. However, some viewers are sad because they will have to pay for it or get a premium subscription to watch the soap. Thus, the move received mixed responses from the netizens.
"I hope the #DAYS move to Peacock is a major success — even if it means changes to the production model. I also hope this isn't an early way to wiggle out of the last year of the renewal, so I'm trying to be optimistic. Thinking of all my friends who work there," one tweeted.
"Hey @peacockTV @NBC So many #Days fans cannot afford Peacock. I watch because it's available on network with plenty of commercials that take up at least 15 minutes of each hour. If this is how you plan on 'saving' the show, please reconsider.
Have a plan for low income people!" another wrote.
"I just saw the news and figured you'd post something. I watched it casually, but I feel super bad for my 100-year-old grandma who definitely won't get a chance to watch anymore," a third netizen added.
What can you say about the Days move from NBC to Peacock?
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