BLACKPINK Jennie returns to her throne as first place in the April Girl Group Member Brand Reputation ranking.
The Brand Reputation rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community awareness value indexes of 579 girl group members using big data collected starting from March 17 until April 17, 2022.
The accumulated big data for April 2022 is 101,782,322. This was a 0.19% increase from the big data accumulated in March 2022 which is 101,586,062.
BLACKPINK Jennie Ranks First Place At The April Girl Group Member Brand Reputation Rankings
Reclaiming the first place, BLACKPINK Jennie accumulated a total brand reputation index of 3,891,015 for the April Girl Group Member Brand Reputation Rankings. This was a 7.77% increase compared to her brand reputation index in March 2022 which was 3,610,459.
The 4th generation It Girl received a consumer participation index of 389,827, media exposure of 443,198, social media communication of 1,309,640, and a community awareness value index of 1,808,351.
Jennie also recorded high-ranking phrases which include “SOLO,” “YouTube,” and “Instagram.” Her highest-ranking related terms are “surpass,” “cute,” and “hip.”
WJSN Bona Stays At Second Place At The April Girl Group Member Brand Reputation Rankings
WJSN Bona follows in second place at the April Girl Group Member Brand Reputation Rankings. Bona received a total brand reputation index of 3,701,519. This was a 0.41% increase compared to her brand reputation index of 3,686,543 in March 2022.
Bona received a consumer participation index of 651,975, media exposure of 541,150, social media communication of 1,170,698, and a community awareness value index of 1,337,694.
This unrivaled rise in her brand reputation ranking is clearly a positive effect of her lead role in the recently concluded Kdrama Twenty Five Twenty One alongside actress Kim Tae Ri and actor Nam Joo Hyuk.
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Girls’ Generation Taeyeon Ranks Third Place At The April Girl Group Member Brand Reputation Rankings
The third rank for the April Girl Group Member Brand Reputation goes to Girls’ Generation leader and main vocalist Taeyeon.
Taeyeon has constantly dominated the music industry with her 3rd full album INVU and is still making trends online. The “INVU” singer received a total brand reputation index of 3,558,117. This was an 11.50% decrease compared to her brand reputation index of 4,020,679 in March 2022.
Taeyeon received consumer participation of 136,2169, media exposure of 227,683, social media communication of 1,925,449, and a community awareness value index of 1,268,770.
Here are the top 30 January Girl Group Member Brand Reputation ranking:
1. BLACKPINK Jennie
2. WJSN Bona
3. Girls’ Generation Taeyeon
4. Red Velvet Joy
5. BLACKPINK Jisoo
6. Red Velvet Irene
7. BLACKPINK Rosé
8. Oh My Girl YooA
9. BLACKPINK Lisa
10. Red Velvet Seulgi
11. Red Velvet Wendy
12. Girls’ Generation YoonA
13. TWICE Nayeon
14. aespa Winter
15. Oh My Girl Arin
16. aespa Karina
17. Girls’ Generation Yuri
18. Red Velvet Yeri
19. (G)I-DLE Soojin
20. Girls’ Generation Sooyoung
21. Girl's Day Yura
22. Oh My Girl Jiho
23. Billlie Tsuki
24. (G)I-DLE Miyeon
25. Girls’ Generation Seohyun
26. MAMAMOO Solar
27. Oh My Girl Seunghee
28. LOONA Chuu
29. MAMAMOO Hwasa
30. (G)I-DLE Yuqi
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