Girls’ Generation leader and main vocalist Taeyeon maintains her rank as first place at the March Girl Group Member Brand Reputation ranking.
The Brand Reputation rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community awareness value indexes of 579 girl group members using big data collected starting from February 20 until March 20, 2022.
The accumulated big data for March 2022 is 101,586,062. This was a 7.06% decrease from the big data accumulated in February 2022 which is 109,306,512.
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Girls’ Generation Taeyeon Ranks First Place At The March Girl Group Member Brand Reputation Rankings
The top rank for the March Girl Group Member Brand Reputation goes to Girls’ Generation Taeyeon.
Taeyeon has been dominating the music industry with her 3rd full album INVU and is still ranking on top of music charts. The “INVU” singer received a total brand reputation index of 4,020,679. This was a 6.77% decrease compared to her brand reputation index of 4,312,767 in February 2022.
Taeyeon received consumer participation of 687,459, media exposure of 1,074,499, social media communication of 926,329, and a community awareness value index of 1,332,391.
The gorgeous singer has high-ranking phrases “INVU,” “Killing Voice,” and “YouTube.” Her highest-ranking related phrases include “release,” “dominate,” and “surpass.”
IN CASE YOU MISSED IT: Girls' Generation Taeyeon Takes Over February Girl Group Member Brand Reputation Rankings
WJSN Bona Rises To Second Place At The March Girl Group Member Brand Reputation Rankings
WJSN Bona follows at second place at the March Girl Group Member Brand Reputation Rankings. Bona received a total brand reputation index of 3,686,543. This was a 15.16% increase compared to her brand reputation index of 3,201,127 in February 2022.
Bona received a consumer participation index of 1,116,038, media exposure of 1,182,679, social media communication of 743,835, and a community awareness value index of 643,990.
This constant rise in her brand reputation ranking is assumed to be a positive effect from her lead role in the new Kdrama Twenty Five Twenty One alongside actress Kim Tae Ri and actor Nam Joo Hyuk.
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BLACKPINK Jennie Follows At Third Place At The March Girl Group Member Brand Reputation Rankings
Just a step behind WJSN Bona, BLACKPINK Jennie settles at third place at the March Girl Group Brand Reputation Rankings. The “SOLO” singer received a brand reputation index of 3,610,459. This was a 12.69% downfall compared to her brand reputation index of 4,135,399 in February 2022.
Jennie received a consumer participation index of 446,546, media exposure of 455,946, social media communication of 1,110,296, and a community awareness value index of 1,597,672.
Here are the top 30 January Girl Group Member Brand Reputation ranking:
1. Girls’ Generation Taeyeon
2. WJSN Bona
3. BLACKPINK Jennie
4. Apink Son Naeun
5. BLACKPINK Jisoo
6. Red Velvet Joy
7. Girl’s Day Yura
8. BLACKPINK Rosé
9. aespa Winter
10. TWICE Nayeon
11. Apink Jung Eun Ji
12. Girls’ Generation YoonA
13. Red Velvet Irene
14. aespa Karina
15. Red Velvet Seulgi
16. (G)I-DLE Soojin
17. BLACKPINK Lisa
18. Girls’ Generation Seohyun
19. Girls’ Generation Sunny
20. Red Velvet Wendy
21. Girls’ Generation Hyoyeon
22. Oh My Girl Arin
23. Apink Chorong
24. Apink Yoon Bomi
25. Girls’ Generation Yuri
26. EXID Hani
27. Girls’ Generation Sooyoung
28. TWICE Jihyo
29. Red Velvet Yeri
30. Oh My Girl YooA
Stay tuned to EpicStream for the latest news and updates about Girls' Generation Taeyeon and the other girl group members in this month's brand reputation rankings.