To further drum up hype for the upcoming one-hour special, Attack on Titan and Spotify teamed up for a special interactive collaboration in Shibuya.
At this point, most major anime shows collaborate with Spotify for playlists. But Attack on Titan is going above and beyond with special installations in Shibuya that fans can visit and win prizes from.
Anime and Spotify Collabs
Even before the Final Season Part 3’s release announcement, Attack on Titan already has an official playlist made in partnership with Spotify.
Similar to the Chainsaw Man and Spy x Family playlists, the Attack on Titan one features a mix of theme songs and OST tracks.
Now though, the collaboration has expanded to a full-blown interactive event where fans are tasked with scouring Shibuya for designated spots that feature Attack on Titan ads.
This isn’t the first time that Spotify held a special collaboration like this. A few months ago, something similar was made to promote One Piece Film: Red.
During that treasure hunt, fans were tasked with looking for Uta’s music throughout Shibuya.
Uta’s music was located all over Tokyo’s bustling downtown district, and many fans flocked there to join in on the fun.
Of course, you’ll need to fly to Japan (and understand Japanese) to participate in these kinds of events.
Though international fans can still listen to the various official anime collaboration playlists on Spotify as they aren’t region locked.
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Attack on Titan x Spotify in Shibuya
For this latest Shibuya event, a video will be broadcast at Shibuya crossing on designated days.
This video will direct fans across the street where a map can be found that points out locations where they can find Attack on Titan posters.
There are eight posters spread all over Shibuya, complete with QR codes where fans can listen to tracks from the anime.
By taking photos of the poster and sharing them on social media, fans can get a special collab sticker.
On top of this, Attack on Titan posters that are signed by Yuki Kaji (Eren), Yui Ishikawa (Mikasa), and Marina Inoue (Armin) will also be given away via a lottery. Details can be found on the map that’s distributed in Shibuya.
Attack on Titan The Final Season Part 3 will begin with a one-hour special that will air on March 3, 2023.
The second half of Part 3 will then be released later this year.
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Source: Real Sound