Star Wars is arguably the most lucrative science-fiction franchise in history and even though it's always been seen as a money-printing machine, it can't be denied that TheMandalorian pretty much increased the value of the franchise financially. Of course, there's only one creature to blame for all this and that is the adorable Force-wielding fellow Grogu aka Baby Yoda.
The character, whether people would like to admit it or not is one of the major selling points of the hit Disney+ show and once Lucasfilm saw an opening, they immediately capitalized on his growing popularity, and quite frankly, why not?
Legendary toy manufacturer Hasbro is also benefiting big time from Baby Yoda's unprecedented popularity. In fact, last year alone, the company's sales for their StarWars line grew exponentially and saw a 70% increase, all thanks to Baby Yoda-related toys and action figures which range from 1:12 scale figures to a life-size animatronic doll which is a huge hit amongst fans.
Typically, when a new Star Wars film comes out, Hasbro's toy sales would skyrocket but this time around, they've proven that even with the absence of theaters due to the ongoing COVID-19 pandemic, the entire toy industry can still strive through streaming.
Hasbro's CEO Brian Goldner is pretty pleased with how everything is going. In an interview with CNBC's Squawk on the Street, he shared:
"What's been great for our business is that streaming content is now being enjoyed by so many people, it has really hit a tipping point. And that tipping point means that you have tens of millions of people watching a piece of content over a given early period of time that allows us to 'eventize'."
The franchise struck major gold with the introduction of The Child and there's no denying that he is the true star of the show, despite it literally being titled "The Mandalorian". However, don't expect to see him return for the third season as Mando could be busy taking care of other business. That's not to say though that he won't make his grand comeback and who knows, by the time he does, he just might be more powerful than ever.
All episodes of The Mandalorian are available on Disney+.
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