On Friday, November 5, Riot Games, the developer of League of Legends and VALORANT, have announced a partnership with Fenty Beauty, the cosmetics brand launched by R&B superstar turned beauty mogul Rihanna back in 2017 that's well-known for their cruelty-free approach and broad inclusivity across various skin tones.
According to the press release, the partnership between Riot Games and Fenty Beauty was made to celebrate the launch of Riot's first-ever television series, Arcane, which is set to release on Netflix this Saturday. The animated series is set in Runeterra, the world of League of Legends. Its story will follow the MOBA game's iconic sisters, Jinx and Vi, in a series of events that will test their bond with each other. Season 1 will have a total of nine episodes, and the first three episodes will go live on Saturday evening 7 p.m. PST with the next three episodes premiering the following Saturday.
The statement from Riot Games reads: "Fenty Beauty will curate beauty looks across Riot Games and content aiming to highlight the multifaceted and diverse beauty landscape that celebrates beauty in all of its forms - including animation!"
Throughout the show's premiere weekend (November 6 –7), “Fenty Beauty will host VIP beauty experiences and gifting at the Riot Games campus in Los Angeles on November 7 at 6PM PST/ 9PM EST/ 1AM GMT/ 2PM CEST.”
The launch of Arcane will be celebrated in a big way, and Riot is clearly not holding back when it comes to promoting their first League of Legends animated series. The company already announced that the first episode will be open for co-stream on Twitch, and that Fortnite will be adding Jinx to promote Arcane.
The League of Legends animated series will premiere on Tencent Video in China and Netflix globally just hours after the 2021 League of Legends Worlds Championship Finals.For more details about Arcane, check out everything you need to know here.