Ask most people, and they will tell you that Overwatch is a great game with a fun art style. However, the title does have it's fair share of flaws, one of which seems to be the reporting and punishment system of the game. Blizzard seems to be aware of this, as the company is now planning to overhaul the system and make a more manageable one.
In the Blizzard forums, Game Director Jeff Kaplan confirmed that the system was bad and that the company would overhaul it soon. While he didn't give away too much information, he did promise longer suspensions for players who are out of line. Kaplan also confirmed that an email notification system is in the works, so players will know when someone has been banned.
Here is the lengthy post from the Game Director:
We have short, medium and long term plans and we haven't done a great job in communicating all of these things to you. In the short term we are re-evaluating every punishment and are in the process of converting silences over to suspensions. We're also increasing the length of suspensions. Pretty soon, we hope for silences to go away all together and only have suspensions and bans for punishments (with a few exceptions like forced BattleTag changes for naming violations). Also in the short term, we've been testing an email notification system to let you know when someone you've reported has been actioned. We cannot provide a lot of detail in these emails but they only go out if an action has taken place (meaning your report contributed to someone getting suspended). The other short term thing we just did was ban a number of accounts for boosting in Season 5. These accounts were actioned either yesterday or are in the process of being actioned. They will lose all Season 5 rewards.
In the medium term, we're looking to completely ban repeated Competitive offenders meaning if you've been banned for more than X seasons, we will ban you from ever playing competitive again. We also want to increase the email notification system to other forms of reporting as well as work on an in-game notification system to let you know that your reports are doing something (this will edge more into the long term section -- the in game part). For Season 6, we're going to be way more aggressive with boosting/throwing or any sort of SR manipulation. We have some very smart people who are getting very good at detecting this behavior and we are actively building systems (and punishments) around SR abuse. Also in the medium term, we have a new series of punishments we're going to try that escalates much more quickly (so you don't have egregious cases like the one you're referencing). Basically, extreme offenders will "strike out" of the game much quicker. As part of these increasing punishments, we're looking to make it so that offenders get blocked from Competitive play much sooner -- more details on this as we get closer.
In the long term, we really want to work on systems that encourage positive behavior and reward good players. It really bums us out to spend so much time punishing people for being bad sports. We like making cool, fun game systems -- that's what we do for a living. But because people seem to lack self-control or because people like to abuse anonymity and free speech we're put in a position of spending a tremendous amount of our time and resources policing the community. We will do this as it is our responsibility but we'd like to spend more time rewarding good players rather than having to focus on poor sportsmanship and unacceptable bad behavior so much. Like it or not, this is an "us, the OW community problem" and not just an "OW team problem". For better or for worse, we're in this together.
Overwatch is available now on PC, PS4 and Xbox One. Aside from proper punishments, Blizzard is also working on future updates for the game, like new characters and areas.