Nike has decided to postpone the release of a new sneaker, which it had developed in collaboration with rapper Travis Scott. The decision to postpone the release of the new kicks comes amid the wake of the tragic Astroworld music festival, which has left 10 people dead and dozens of other concertgoers seriously injured.
Scott's reputation has been marred by the incident, following videos showing how he continued to perform despite people shouting to end the show as some concertgoers were dying.
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Made Out Of Respect
Nike announced Monday that it would be postponing the release of its new Nike Air Max 1 X Cactus Jack sneakers. The company said it had made the decision "out of respect" for the victims of the tragic Astroworld Festival concert. Nike did not say when it would release the new sneaker, which was originally scheduled to debut on Dec. 16.
The news comes as the Astroworld tragedy has claimed its tenth victim. Ezra Blount, a 9-year-old kid who was trampled during the event, died on Sunday as a result of his injuries.
The rapper has become a multibillion-dollar brand, with collaborations ranging from fashion to food, such as his forthcoming spring/summer menswear line with Dior and a special lunch at McDonald's last year.
The rapper has previously worked with Nike on limited Air Force 1 releases, including a Cactus Jack sneaker that was released in October of this year. Upon release, all of his sneakers were sold out.
Apart from Nike, Fortnite also recently removed some collaborative content related to Scott in the wake of the tragedy. The company removed the "Out West" emote, which contained a fragment of his song of the same name, from the game's item shop last week.
Scott, Drake, and the organizer of the concert – Live Nation Entertainment - are currently facing multiple lawsuits related to the tragic event. At least 10 people had since died since the unruly crowd at the concert suddenly surged forward when Scott took the stage. Most of those that died were people at the front that were effectively crushed between the wave of people and a steel barrier.
Civil rights attorney, Ben Crump, is currently representing more than 200 people in separate lawsuits. Other lawsuits have also been filed by families of the victims. ScoreMore, which promotes Astroworld with Live Nation, recently criticized the company for alleged disorganization, cost-cutting, and unprofessionalism.
At least 79 lawsuits had been filed in Houston court as of this week. Most have accused event organizers of failing to install proper crowd-control measures, personnel problems, and other issues.
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Some of the lawsuits blamed Scott for the tragedy, claiming that he should have stopped the concert when he saw that things were getting out of control. Houston Fire Chief Samuel Peña claimed that everyone behind the concert had a responsibility, including the artists performing.