Heroes are meant to inspire us to do good so it's not too surprising to see Marvel use that mentality as a marketing tool for March's Captain Marvel. Using one of the key taglines from Kelly Sue Deconnick's run with the character, Marvel released a video asking fans how they will go "Higher, Further, and Faster." It's basically an excuse to release a New Year's resolution video, which should amuse some and entertain others due to how the merchandise is shown off.
The video has a number of fans talk about how they will go "Higher, Further, Faster" in 2019 and you get the usual "try new things" replies, which isn't a bad thing. While older fans are cynical about resolutions like these, younger viewers should still be allowed to make these so that they can be better people.
If you really want to get cynical, look at all of the merchandise and advertisements for Captain Marvel appearing in Disney Parks. You can't really blame Disney for doing this since they have to make that money but let's hope that the movie's quality is better than this video. That will at least have Brie Larson with Super Saiyan hair fighting Skrulls.
Captain Marvel is set in the 1990s and tells Carol's origin story. After having her memory of Earth wiped and being conscripted into the elite Kree squad called Starforce, Danvers finds herself caught in the middle of a galactic war between two alien races that threatens to turn Earth into its next front. The movie comes out on March 8, 2019.