Lee Jung Jae of Squid Game Rules Over March Movie Star Brand Reputation Rankings

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Lee Jung Jae of Squid Game is not yet done in being a buzzworthy actor that he beat other Korean stars once again.

Although Lee Jung Jae had been one of the top South Korean stars long before Squid Game came, his popularity skyrocketed, even more, when director Hwang Dong-Hyuk tapped him to play the series’ lead role.

He added more accolades under his belt after playing Seong Gi Hun’s role. So far, he already has more than 10 nominations because of the Korean series and won most of them.

But as the series continues to make rumblings in the TV industry, it also causes its cast members to take people’s attention.

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Lee Jung Jae Tops March Movie Star Brand Reputation Rankings

The Korean Business Research Institute dropped the brand reputation rankings for film actors this month.

After examining the data it gathered from February 9 to March 9, the organization named Lee Jung Jae as the top actor in the rankings, outshining the 49 other movie stars through his recent high media coverage and consumer participation.

Per KBRI, the Squid Game actor garnered a brand reputation index of 8,612,929. His name dominated the last alongside the most popular keywords Squid Game, Best Male Actor award, and advertisement model. Meanwhile, the highest-ranking related terms include award, thank, and congratulate.

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Kim Hye Soo followed him on the list, garnering a brand reputation index of 7,576,693. Lee Jung Jae’s Squid Game ­co-star Jung Ho Yeon came close with a 7,331,884 brand reputation ranking.

Meanwhile, Hyun Bin and Park Seo Joon ranked fourth (7,224,437) and fifth (6,684,863), respectively.

Lee Byung Hun, Jung Hae In, Honey Lee, Gong Yoo, and Lee Kwang Soo completed the top 10.

Lee Jung Jae Garnered Several Recognitions Because of Squid Game

The recent ranking did not really surprise the fans, especially since the actor has been consistently making it to different nominations after his appearance on Squid Game.

So far, he has already received 12 nominations from different award-giving bodies – he won six of which, including Asia Artist Awards’ Fabulous Award – Actor, Actor of the Year (Daesang), and Hot Trends Awards.

Meanwhile, the Critics’ Choice Television Awards’ Best Actor in a Drama Series’ nomination remains pending.

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