Ex-President Of SEGA America Peter Moore Admits He Told The Creator Of Sonic To ‘F*** Off’

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Peter Moore is probably one of the more important figures in modern video games, launching two consoles (SEGA Dreamcast and Xbox 360) and helping turn EA Sports into the gaming giant it is today. In an interview with Glixel, however, Moore admits that he didn't really have a good relationship with the heads of SEGA.

During a meeting which took place around 2001–2002, Moore had filmed a focus group in San Francisco to see how Americans were viewing SEGA — apparently, the company needed a change in image since SEGA was losing its popularity with the Western audience.

When he screened the footage in Japan, Sonic creator Yuji Naka apparently slammed his hand on the table and declared, "This is ridiculous. You have made them say this. SEGA is the great brand, nobody would ever say this, you have falsified!" To which, Moore told his translator to tell Naka to "F*** off."

Of course, the translator didn't tell the SEGA board that, and he told Moore that there wasn't an equivalent Japanese expression for the phrase, and Moore answered, "I know there is." He never stepped foot in the office again.

Moore's SEGA days are over, and he's currently living in his hometown of Liverpool, working as the CEO of Liverpool FC.


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