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Charli D’Amelio Net Worth: What Makes the TikTok Star a Millionaire?

Credit: charli d'amelio/YouTube Screenshot

Charli D’Amelio has made her way to become one of this generation's most famous TikTok stars. In her just almost three years on the app, she has already amassed more than 100 million followers, earning her millions of dollars in an instant.

At 18 years old, she is already a millionaire, thanks to her fame, endorsements, and other social media deals. So, how rich Charli D’Amelio is today?

Charli D’Amelio’s Way to Stardom

The social media star has been into competitive dancing for more than 10 years before joining TikTok. In 2019, she started posting short clips of her dance routines that gradually earned her a big following.

Come 2020, she had already hit the 50-million mark and broke it in the same year after having 100 million followers. This success helped her earn a number of sponsorship deals, endorsements, and even TV appearances.

Nas Academy noted that her success has something to do with the right timing. TikTok started to be popular by mid-2019.

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As most kids were already on summer vacation at the time, it resulted in having more content consumed than being created.

Charli D’Amelio’s’ Social Media Earnings

Charli D’Amelio reportedly earns millions from her TikTok posts. According to reports, she can get about $25,000 to $50,000 for every video she shares.

It can even go as high as $100,000 for some of her videos. Her average engagement rate is 5.3%, with close to 120 million followers and 9.6 billion likes.

Her endorsement deals include Hollister, helping the brand rack up a whopping 2.5 billion viewers on the app in less than a week.

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Her collaborations with other brands to create sponsored ads on Instagram can earn her $27,000 to $45,000. In one instance, working together with Dunkin’ Donuts resulted in the creation of her own flavor of coffee, The Charli latte.

She also makes money on YouTube. With her 9.59 million subscribers as of this writing, she gets about 350,000 views per day from different sources.

This can earn her an ad revenue of more than $1,800 a day, which can be $650,000 annually from ads only.

As of 2020, Charli D’Amelio was the second highest-earning TikTok star, with total earnings of $4 million.

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Now, she has diversified her income more by launching her own accessory line with the jewelry brand Pura Vida. She has a unique selection of bracelets called the Charli D’Amelio Pack that sells for $45, featuring her popular phrase, “all smiles here,” printed on the metal.

She also has her own line of branded merchandise, a memoir, Essentially Charli: The Ultimate Guide to Keeping It Real, and a reality series on Hulu with the whole D’Amelio clan.

No wonder Charli D’Amelio is now worth $8 million with these works that she does.

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