CD Projekt Founders Lost $1 Billion Due to Cyberpunk 2077 Failed Launch


CD Projekt spent nearly a decade developing the most hyped game of 2020. Cyberpunk 2077 should have been the biggest game of 2020 and the game development company should be on track to cash in on its success. Unfortunately, that wasn't the case. The game was not only underwhelming but has multiple bugs that gamers have to ask for refunds.

Cyberpunk 2077 had more than eight million pre-orders. The hype even got bigger when the trailer dropped with Keanu Reeves showing up. Before the game was even out, it had already turned a profit for CD Projekt, the same developer for the Witcher video games. On December 10, when the series was released, it was evident that it was disastrous. The game performed terribly on the last generation consoles like Xbox One and PS4. There were also countless bugs, which made even talking, walking, or shooting difficult. One hilarious bug was when the character V's customizable genitalia would cause it to fall out from his pants.

Keanu Reeves on the Cyberpunk 2077 trailer.
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Credit: CD Projekt

Before the game was released, the pre-orders were enough to turn profits for the top executives of the company. However, Bloomberg reported that the launch has cost the founders of the company a combined amount of $1 billion. The reason was that the game's launch cost the company's stock to tumble 40%. CEO Marcin Iwinski is still worth an estimated $964 million. Meanwhile, CD Projekt's co-founder Michal Kicinski was worth $1.2 billion, but his stake at CD Projekt fell to $750 million.

CD Projekt Red and its parent company CD Projekt always emphasize quality over quantity which is why their team only works on one game at a time. Nonetheless, the poor reception of Cyberpunk 2077 made many fans question this assertion. Moreover, CD Projekt is undergoing massive PR control while offering refunds to unhappy customers. It has also to make a deal with Sony who has announced that it will pull out the game from its shelves.

The company has taken one step in the right direction by promising to give bonuses to its developers, despite the game's Metacritic score. Industry critics are looking forward to how CD Projekt will be able to rise above this issue and move forward in making better decisions in the future.

Also Read: New Spyware Associated With Cyberpunk 2077 Causing More Headaches For CD Projekt

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