BTS Maintains First Place At The October Boy Group Brand Reputation Rankings + SEVENTEEN Follows At Second, NCT Rises To Third

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BTS continues to take over the brand reputation ranking as it remains on top of the October Boy Group Brand Reputation Rankings.

The October Boy Group Brand Reputation Rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community value indexes of boy groups using big data collected from September 8, 2022, to October 8, 2022.

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The Korea Corporate Reputation Research institute analyzed 57,455,002 big brand data for October 2022, which was a 22.28% decrease compared to the 64,687,855 recorded in September 2022.

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BTS Secures Top Spot At The October Boy Group Brand Reputation Rankings

BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) ranked No.1 in the October Boy Group Brand Reputation Rankings with a total brand reputation index of 9,511,195. This was a 2.29% downfall from the group’s brand reputation index in September 2022, which was 9,734,185.

The HYBE Label boy group had a consumer participation index of 548,206, media exposure of 2,761,690, social media communication index of 3,014,860, and a community value index of 3,014,439.

High-ranking phrases for BTS include “concert,” “HYBE,” and “military service issue.” While the highest-ranking related terms include “appear,” “perform,” and “reveal.”

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SEVENTEEN Comes At Second Place In The October Boy Group Brand Reputation Rankings

SEVENTEEN S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino ranked in second place with a total brand reputation index of 3,814,243. This was a 19.62% decrease compared to their brand reputation index in September 2022.

The groundbreaking boy group recorded a consumer participation index of 310,990, media exposure of 1,385,609, social media communication index of 812,627, and a community value index of 1,305,017.

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NCT Ranks Third Place In The October Boy Group Brand Reputation Rankings

NCT members Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Jisung, Lucas, Jungwoo, and Kun settled at third place in the October Boy Group Brand Reputation Rankings with a total brand reputation index of 3,233,041. This was a 6.47% increase from their brand reputation index in September 2022, which was 3,036,566.

NCT recorded consumer participation of 1,647,493, media exposure of 503,739, social media communication index of 979,402, and a community value index of 102,408.

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Here is the top 30 October Boy Group Brand Reputation Ranking:

  1. BTS
  2. SEVENTEEN
  3. NCT
  4. THE BOYZ
  5. EXO
  6. Super Junior
  7. BIGBANG
  8. Highlight
  9. SHINee
  10. INFINITE
  11. MONSTA X
  12. BTOB
  13. ASTRO
  14. WINNER
  15. Stray Kids
  16. Wanna One
  17. Shinhwa
  18. 2PM
  19. TXT
  20. TREASURE
  21. ENHYPEN
  22. VIXX
  23. TVXQ
  24. ATEEZ
  25. ONEUS
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  1. Golden Child
  2. PENTAGON
  3. GOT7
  4. Block B
  5. VICTON

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Stay tuned to EpicStream for the latest news and updates about the boy groups included in the October Boy Group Brand Reputation Rankings.