BTS And BIGBANG Ranks First And Second At The April Boy Group Brand Reputation Rankings + SEVENTEEN Follows At Third Place

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Credit: HYBE LABELS/YouTube Screenshot

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Credit: HYBE LABELS/YouTube Screenshot

BTS continues to dominate the brand reputation ranking as it remains on top of the April Boy Group Brand Reputation Rankings.

The April Boy Group Brand Reputation Rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community value indexes of boy groups using big data collected from March 9 to April 9, 2022.

The Korea Corporate Reputation Research Institute analyzed big brand data of 68,556,547 for April 2022. This was a 21.05% increase compared to the 56,633,381 recorded in March 2022.

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BTS Maintains Top Spot At The April Boy Group Brand Reputation Rankings

BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) ranked No.1 in the April Boy Group Brand Reputation Rankings with a total brand reputation index of 13,032,735. This was an 11.35% increase from the group’s brand reputation index of 11,704,137 in February 2022.

The HYBE Labels boy group had a consumer participation index of 1,436,240, media exposure of 3,721,841, social media communication index of 3,694,063, and a community value index of 4,180,591.

High-ranking phrases for BTS include “Time magazine,” “cover model,” and “Grammy Awards.” While the highest-ranking related terms include “selected,” “influential,” and “misfire.”

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BIGBANG Rises At Second Place At The April Boy Group Brand Reputation Rankings

BIGBANG came with a powerful rise as the legendary boy group tails BTS at second place in the April Boy Group Brand Reputation Rankings.

G-Dragon, T.O.P, Taeyang, and Daesung accumulated a total brand reputation index of 7,655,526. This was an incredible 847.13% increase compared to their brand reputation index of 808,286 in March 2022.

The groundbreaking YG Entertainment boy group recorded a consumer participation index of 1,140,868, media exposure of 2,983,700, social media communication index of 1,624,483, and a community value index of 1,906,475.

BIGBANG made a much-awaited comeback with the digital single "Still Life" and has been breaking records.

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SEVENTEEN Ranks Third Place At The April Boy Group Brand Reputation Rankings

SEVENTEEN S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino settled in third place in the April Boy Group Brand Reputation rankings.

The 13-member boy group recorded a total brand reputation index of 3,264,715. This was a 4.22% decrease from their brand reputation index in March 2022.

SEVENTEEN recorded consumer participation of 384,970, media exposure of 1,242,890, social media communication index of 657,406, and a community value index of 979,449.

Meanwhile, EXO follows in fourth place with a total brand reputation index of 2,718,934. Another SM Entertainment boy group, NCT, settles at fifth place with a total brand reputation index of 2,694,839.

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Here are the top 30 April Boy Group Brand Reputation Ranking:

1. BTS

2. BIGBANG

3. SEVENTEEN

4. EXO

5. NCT

6. Stray Kids

7. BTOB

8. Super Junior

9. THE BOYZ

10. MONSTA X

11. SHINee

12. TREASURE

13. ASTRO

14. Wanna One

15. NU’EST

16. 2PM

17. ENHYPEN

18. TXT

19. INFINITE

20. WINNER

21. SF9

22. ATEEZ

23. PENTAGON

24. TAN

25. VIXX

26. TVXQ

27. WEi

28. Highlight

29. CRAVITY

30. Block B

Get the latest news and updates about BTS, BIGBANG, SEVENTEEN, and the other boy groups in the April Boy Group Brand Reputation Rankings only on EpicStream.

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