Magic: The Gathering Revenue is Up "Double Digits" This Year

Magic: The Gathering, the popular trading card game from Wizards of the Coast, saw growth in both tabletop and digital this year, according to Hasbro CEO Brian Goldner. On Monday's earnings call, Goldner revealed that MTG had a "strong" third quarter, led by sales of Core Set 2021, Zendikar Rising, and Double Masters.

Credit: Hasbro

Goldner said that July 2020's Core Set 2021 was the best-selling core set ever released, following the trend set by Ikoria: Lair of Behemoths, which was the best-selling Spring MTG set ever.

Goldner also revealed that MTG Arena has reached 2.8 billion games played since its launch last year, and players play an average of 9 hours a week.

The Hasbro CEO also said that Magic's revenue is up "double digits" so far in 2020 when compared to 2019. He also revealed that the mobile release of MTG Arena has been delayed.

Hasbro CFO Deborah Thomas also added that Magic's tabletop sales still exceed its digital sales and that digital MTG Arena releases have a noticeable positive impact on tabletop sales.

I think it's a bit surprising that tabletop sales are still exceeding digital sales since many tabletop events have been cancelled due to the COVID-19 pandemic, and more players have been playing more Magic online.

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