It can't be denied that Marvel Studios has been pushing the envelope for over a decade now when it comes to superhero films and the franchise's expansion through Disney+ only made things a lot more interesting and this new strategy the studio began utilizing just this year is already proving to be a risk worth taking for Kevin Feige and his crew as projects like WandaVision and The Falcon and the Winter Soldier has proven to be successful but apparently, it's rubbing a lot of people the wrong way especially those who have been in the industry long enough to be considered veterans of the game.
In a Variety feature titled "Marvel Studios’ Disney Plus, Shows Don’t Use Showrunners, and That Has Some TV Writers Worried", some industry experts have raised their concerns over Marvel Studios changing what it means to be a "showrunner". One writer whose identity wasn’t disclosed says: “At some point, it’ll bite them in the ass when it comes to recruiting top-shelf writer talent. If you’re a midlevel writer getting a giant bump to ‘run’ a Marvel show, of course, you’re going to do it. But if you’re an experienced showrunner with multiple shows under your belt, are you gonna work under those conditions? Probably not.”
Another Emmy-winning writer whose identity was also not revealed claims: ‘I will never work on a Marvel TV show. They do have a showrunner. It’s Feige — which is fine! I just wouldn’t want to work that way, that’s all.”
I'm not entirely sure if I'm going to agree with their sentiments or not especially the part where they claim that Marvel Studios' television approach will eventually lead to its downfall. I think it will always go down to the fans who support the product Marvel feeds them on a regular basis more than anything and the support the studio is still generating now that they've chosen to branch out to television says a lot.
And let's make one thing perfectly clear, the industry is ever-evolving and there's no other way but to adapt to these changes and as much as I hate to say it, leave "tradition" behind because it almost means nothing in this day and age of entertainment. If anything, I believe Marvel is setting up a pretty competitive working environment whether some "experts" would like to admit it or not.
Meanwhile, Marvel Studios' next MCU series offering Loki will hit Disney+ this June.
Also Read: Marvel Studios President Kevin Feige Reportedly Not Interested in Leading Lucasfilm