- Primary Subject: Netflix Subscription Price Hike (March 2026)
- Key Update: Netflix has raised prices for all US subscription tiers by $1 to $2 per month, effective March 26, 2026.
- Status: Live (immediate for new members; rolling out for existing users)
- Last Verified: March 27, 2026
- Quick Answer: Netflix prices rose by $1-$2; the Standard with Ads plan is now $8.99, the Standard is $19.99, and the Premium 4K plan has reached $26.99 monthly
If your monthly entertainment budget feels a little tighter this morning, you aren't imagining things. Netflix has officially pulled the trigger on another round of price hikes for 2026, raising monthly fees across all three of its subscription tiers. Find out how much by reading on.
How Much Have Netflix's Subscription Prices Risen This Time?
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Netflix has updated the pricing for subscription plans on its website on Thursday.
Under the higher pricing, Netflix's Standard with Ads plan will now cost $8.99/month, up by $1 from its initial $7.99 price. The no-ads Standard plan (which can view up to two devices simultaneously) rises by $2, from $17.99/month to $19.99/month. Lastly, the Premium plan (which can stream up to four devices at once, offers Ultra HD and HDR) is likely going up $2, as well, from $24.99/month to $26.99/month.
The new prices will be applied to both existing and new members. New members who are about to sign up will start with the new plan prices, while existing members' renewals will get notified via email before the new prices apply to their current plans, depending on each subscriber's billing cycle.
Netflix last raised its prices in the US in the first quarter of 2025, which marked the first time in three years the company increased its pricing of the Standard tier, historically its most popular plan.
Why Does the Streamer Keep Hiking Up Their Prices?
Considering that Netflix is one of the top streaming giants in the industry, it's clear the platform has "pricing power" relative to its rival streamers. While some customers may end up leaving and cancelling their plans over the higher fees, the company still had earned over 325 million customers at the end of 2025, potentially earning increased revenue per subscription after the resulting price hike.
"Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members, we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices," Netflix said in a statement they provided to Variety.
It is also worth mentioning that the price hikes came a month after Netflix left the deal to acquire Warner Bros.'s studios and streaming platform Max by declining to counter Paramount Skydance's bid of $31/share. Paramount paid the $2.8 billion deal-breakup fee once WBD terminated its agreement with the former, as they're more in favor of Paramount's "superior" offer.
Netflix previously projected that 2026 would gain them revenue of between $50.7 billion and $51.7 billion, a 12-14% increase year over year. The company also projected hitting 31.5% operating margin this year, coming from its 29.5% in 2025.
Ultimately, these price hikes reflect that Netflix is no longer chasing subscribers, but is more focused on squeezing every bit of penny they can out of its dominant position in the streaming market. Whether these rising costs will eventually lead subscribers to cancel and boycott the streamer remains to be seen, but for now, the price to see your favorite binge has officially gone up.
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