Star Wars: The Last Jedi might be one of the most highly anticipated movies of the year, but it seems like some theaters won't be playing the sequel trilogy installment because of Disney's excessive demands.
According to The Wall Street Journal, Disney has some pretty rough conditions for theater's screening The Force Awakens sequel. Because of the success of the Star Wars franchise, the Mickey Mouse house has been increasing its demand from cinemas that want to screen its movies, and it seems like the shares from the ticket sales that it's asking from theater owners for The Last Jedi is one of "the most onerous they've ever seen."
Back when the studio screened Star Wars: The Force Awakens and Rogue One: A Star Wars Story, Disney required 64 percent of the theater's revenue from its ticket sales. Now that the company is preparing to screen The Last Jedi, Disney's asking theaters to give 65 percent of its ticket sales.
That's not all. Disney's also making cinemas play the movie in their largest auditorium available for at least four weeks. That's twice the run time for any Disney movie. If a theater were to break the Mickey Mouse House's conditions, then the company would increase its percentage from 65 percent to 70.
That's a lot to ask from any cinema owner, especially for smaller theaters in smaller markets across the country. Sure it might not mean much to cinemas in big cities, but theaters out in the province won't really be able to earn much from The Last Jedi.
Looks like Disney's got a lot of trouble in their hands. Maybe it might be better for the film to go easier on cinema houses in the countryside.
Star Wars: The Last Jedi makes its big premiere on December 15, 2017.