NewJeans maintains the top spot in the February Girl Group Brand Reputation Rankings.
The February Girl Group Brand Reputation Rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community value indexes of girl groups using big data collected from 12 January, 2023, until 12 February, 2023.
The Korea Corporate Reputation Research Institute analyzed 52,437,380 brand big data for February 2023. This was a 5.42% decrease compared to the 55,441,187 recorded in January 2023.
NewJeans Ranks First Place At The February Girl Group Brand Reputation Rankings
Rookie girl group NewJeans secured the top spot in the February Girl Group Brand Reputation Rankings. Minji, Hanni, Danielle, Haerin, and Hyein accumulated a total brand reputation index of 5,851,068. This was a 19.84% decrease compared to January 2023 of 7,299,275.
NewJeans received a participation index of 1,414,468, media exposure of 1,590,850, a social media communication index of 1,300,422, and a community value index of 1,545,328.
The group’s high-ranking phrases include “OMG,” “YouTube,” and “Hype Boy.” While the highest-ranking terms include “record,” “surpass,” and “new fan.”
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BLACKPINK Takes Second Place In The February Girl Group Brand Reputation Rankings
Global girl group BLACKPINK settles into second place in the February Girl Group Brand Reputation Rankings.
Jennie, Lisa, Rose, and Jisoo accumulated a total brand reputation index of 4,928,763. This was a 20.26 decrease from the brand reputation index of 6,181,277 in January 2023.
BLACKPINK received a participation index of 196,996, media exposure of 931,422, social media communication index of 1,582,443, and a community value index of 2,217,902.
H1-KEY Follows At Third Place In The February Girl Group Brand Reputation Rankings
Seoi, Riina, Hwiseo and Yel accumulated a total brand reputation index of 2,994,726. H1-KEY is creating an uproar as this was a whopping 1,872.60% increase in their total brand reputation index compared to January 2023 which was 151,816.
The girl group secured third place with a consumer participation index of 86,156, media exposure of 924,464, social media communication index of 871,208, and a community value index of 1,112,898.
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Here is the top 30 February Girl Group Brand Reputation Ranking:
- LE SSERAFIM
- Red Velvet
- Girls’ Generation
- Oh My Girl
- Girl’s Day
- Brave Girls
- Rocket Punch
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Stay tuned to EpicStream for the latest news and updates about the girl groups included in the February Girl Group Brand Reputation Rankings.