Marvel Studios' Kevin Feige Took Major Financial Gamble with Upcoming X-Men Project

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Wolverine
Credit: Fox

Marvel Studios has been planting the seeds for the mutants' arrival to the Marvel Cinematic Universe and while details surrounding the live-action debut have remained scarce, the studio is making up to fans with the revival of the beloved X-Men cartoon which pretty much defined the pop culture scene of the 1990s.

X-Men
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Credit: Marvel


Well, it turns out that putting the show together was a huge financial gamble for Feige and company, and getting the theme song alone may have cost the studio a hefty amount of money. According to X-Men: The Animated Series developer Eric Lewald (via ComicBook.com), it wasn't easy obtaining the rights to the iconic tune which has now been used twice in the MCU.

Speaking at Pennsylvania’s Steel City convention, Lewald explained: "[The X-Men: The Animated Series theme song] wasn’t a done deal necessarily when they were producing the new show. The rights were all over the place. I think a secondary person had the rights to the music, so it was a negotiation for them. Obviously, you can’t do the new show without that song. But the guy selling it knew the same thing, so I’m sure it was a heavy price."

Also Read: When Will The X-Men Join The MCU? Here's A Response From Kevin Feige

Well, it was a gamble worth taking because let's be honest, an X-Men: Animated Series revival would feel incomplete without its iconic theme song. Heck, it would even fit the live-action project they're currently working on so it's safe to say that Feige made the right call procuring its rights.

X-Men '97 is expected to hit Disney+ sometime in 2023.