There is little doubt that the Black Lives Matter movement is a major issue right now. Interestingly, one of the companies that have been caught in the controversy is LEGO, which is reportedly trying to remove police and White House sets from its listing. Now, the LEGO Group has issued a statement to clarify the matter.
The statement from LEGO Group was shared with Comicbook.com and confirms that the company is making a donation to selected organizations.
"Our mission is to inspire and develop the builders of tomorrow, and that includes inspiring them to be tolerant, inclusive and kind. There is more to do and as one small step, we are donating US$4 million to organisations in the United States dedicated to organisations that support black children and others that educate all children about tolerance and racial equality," the statement reads.
The statement also addresses the email that was sent to Rakuten Linkshare, which suggested that certain sets are being removed from the LEGO listings.
"We would like to clarify that we have not removed any sets from sale. The misunderstanding is the result of an email that was sent on our behalf to members of our affiliate marketing programme," the statement continues. "The intent of the email was to ask that they pause promoting and marketing a selection of LEGO products on their sites. We paused all marketing across our own social channels earlier this week in response to the tragic events in the US. We regret any misunderstanding and will be clearer about our intentions in the future."
LEGO continues to state that they fully support the Black Lives Matter movement. Although the police and White House sets are still available, these items are not being promoted by the company for now.
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