It seems like things are going smoothly for Hospital Playlist lead star Jo Jung Suk as he ranks No.1 in the August Korean Drama Actor Brand Reputation Rankings by the Korean Business Research Institute. With a total measure of 82,348,411 big data from 50 actors who appeared in Korean dramas between July 8 to August 8, the Korean Business Research Institute determined the rankings through data analysis with specific categories.
In particular, the brand reputation index of the actors was obtained through data analysis of the consumer participation, media exposure, communication, and community index.
Through this thorough analysis and measurement, Jo Jung Suk dominated the brand reputation ranking with a brand reputation index of 4,400,461. High-ranking search phrases related to Jo Jung Suk's keyword analysis include "familiar," "cute," and "sweet," clearly showing off that the actor gives off a natural and friendly atmosphere to viewers.
The My Annoying Brother actor also had "Hospital Playlist," "Jeon Mi Do," and "Gummy" in his highest-ranking related terms. His positivity-negativity analysis resulted in a score of 83.52% positive reactions.
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Jo Jung Suk started his professional career as a musical actor in 2004 with The Nutcracker. He landed his first television role in 2011 with the series What's Up.
The 41-year old actor met his fame in a supporting role in the box office hit Korean film Architecture 101 with Uhm Tae-woong, Han Ga-in, Lee Je-hoon, and Suzy Bae. Jo Jung Suk's character as the young main protagonist's best friend gave him the Best New Actor at the prestigious Blue Dragon Film Awards.
Not only that, but he also received countless nominations for his impressive portrayal of the character as well as plenty of love calls for endorsements and television commercials.
The talented actor perhaps made his name from being a scene-stealer in the Kdrama The King 2 Hearts, to a renowned and multi-awarded actor who is being endlessly praised for his exemplary acting skills.
His popularity continued flying smoothly with major roles in several more pieces such as the period thriller The Fatal Encounter in 2014. He also led the remake of the 1990 hit My Love, My Bride alongside Hometown Cha-Cha-Cha actress Shin Min Ah.
More splendid acts include his role as an arrogant main chef in 2015 hit Kdrama Oh My Ghost with Park Bo Young, the SBS romantic comedy Kdrama Jealousy Incarnate with Gong Hyo-jin in 2016, the comedy-drama film My Annoying Brother with Park Shin Hye, and EXO member Do Kyungsoo, and the 2018 disaster action film Exit with Girls' Generation member Yoona.
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Nevertheless actor Song Kang places second in the August Drama Actor Brand Reputation Rankings
Actor Song Kang took second place in the August Korean Drama Actor Brand Reputation Rankings with a brand reputation index of 4,290,940.
The Nevertheless lead star accumulated a consumer participation index of 1,333,461, a media exposure index of 934,505, a communication index of 1,245,729, and a community index of 777,245.
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The Penthouse: War in Life stars Kim So Yeon and Lee Ji Ah neck-on-neck in the August Drama Actor Brand Reputation Rankings
Just like the Kdrama Penthouse itself, actresses Kim So Yeon and Lee Ji Ah are strong and standing still. Specifically, Kim So Yeon ranks third in the August Korean Drama Actor Brand Reputation Rankings with a total accumulated brand reputation index of 4,072,670.
Kim So Yeon received a consumer participation index of 361,518, a media exposure index of 1,321,627, a communication index of 1,569,726, and a community index of 819,798.
On the other hand, Lee Ji Ah ranked fourth with a consumer participation index of 412,355, a media exposure index of 1,252,088, a communication index of 896,145, and a community index of 881,746, which totals to a brand reputation index of 3,442,335.
Nevertheless actress Han So Hee settles for No.5 with a brand reputation index of 3,426,842 while Hospital Playlist star Jeon Mi Do ranks No.6 with a total accumulated brand reputation index of 3,285,991.
Here is the full list of the 30 Korean drama stars and theirs brand reputation index scores for August 2021:
- Jo Jung Suk – 4,400,461
- Song Kang – 4,290,940
- Kim So Yeon – 4,072,670
- Lee Ji Ah – 3,442,335
- Han So Hee – 3,426,842
- Jeon Mi Do – 3,285,991
- Jang Ki-yong – 2,999,570
- Jung Kyung-ho – 2,989,873
- Yoo Yeon Seok – 2,863,174
- Lee Ha-na – 2,629,060
- Uhm Ki-joon – 2,411,508
- Park Joo-mi – 2,366,850
- Kim Dae-myung – 2,291,271
- Seo Hyun-jin – 2,255,709
- Lee Tae-gon – 2,102,805
- Chae Jong Hyeop – 2,034,400
- Jisung – 1,977,217
- Kim Min-jung – 1,787,919
- Kim Dong Wook – 1,602,979
- Jung So Min – 1,532,950
- Jeon Hye-bin – 1,284,052
- GOT7 Jinyoung – 1,258,760
- Lee Sang Yeob – 1,234,507
- Song Seung-heon – 1,226,573
- Kim Ji-suk – 1,217,786
- Lee Hyeri – 1,207,979
- Park Ji Hoon – 1,152,299
- Yang Hye-ji – 1,115,775
- Lee Kyu-Hyung – 1,106,727
- Sung Hoon – 1,100,804
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