Girls' Generation Taeyeon Takes Over February Girl Group Member Brand Reputation Rankings

Girls’ Generation leader and main vocalist Taeyeon takes over the February Girl Group Member Brand Reputation ranking.

The Brand Reputation rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community awareness value indexes of 579 girl group members using big data collected starting from January 20 until February 19, 2022.

The accumulated big data for February 2022 is 109,306,512. This was an 11.84% increase from the big data accumulated in January 2022, which is 97,734,950.

Girls’ Generation Taeyeon Ranks First Place At The February Girl Group Member Brand Reputation Rankings

The top rank for the February Girl Group Member Brand Reputation goes to Girls’ Generation Taeyeon.

Taeyeon has recently returned with her 3rd full album, INVU, dominating the global charts since its release. The “INVU” singer received a total brand reputation index of 4,312,767. This was a 39.27% increase compared to her brand reputation index of 3,096,724 in January 2022.

Taeyeon received consumer participation of 1,206,394, media exposure of 1,211,337, social media communication of 911,996, and a community awareness value index of 983,040.

The gorgeous singer has high-ranking phrases “INVU,” “I Envy You,” and “musical,” which relate to her recent album. Her highest-ranking related phrases include “release,” “comeback,” and “matured.”

BLACKPINK Jennie Follows At Second Place At The February Girl Group Member Brand Reputation Rankings

Just a step behind Girls’ Generation Taeyeon, BLACKPINK Jennie settles at second place at the February Girl Group Brand Reputation Rankings.

The “SOLO” singer received a brand reputation index of 4,135,399. This was a 21.72% increase compared to her brand reputation index of 3,397,512 in January 2022.

WJSN Bona Rises To Third Place At The February Girl Group Member Brand Reputation Rankings

WJSN Bona follows at third place at the February Girl Group Member Brand Reputation Rankings. She received a total brand reputation index of 3,201,127. This was a whopping 431.06% increase compared to her brand reputation index of 602,783 in January 2022.

Bona received a consumer participation index of 1,083,261, media exposure of 944,870, social media communication of 562,014, and a community awareness value index of 610,982.

This sudden rise in her brand reputation ranking is assumed to be a positive effect from her supporting role in the new Kdrama Twenty Five Twenty One alongside actress Kim Tae Ri and actor Nam Joo Hyuk.

BLACKPINK Lisa And aespa Winter Are Head-To-Head At Fourth And Fifth Place At The February Girl Group Member Brand Reputation Rankings

BLACKPINK Lisa received a brand reputation index of 3,110,501, which was an 18.76% downfall from her brand reputation index of 3,828,941 in January 2022.

aespa Winter follows at fifth place with a brand reputation index of 3,077,080. This was an 11.88% decrease compared to 3,492,009 in January 2022.

Here are the top 30 January Girl Group Member Brand Reputation ranking:

1. Girls’ Generation Taeyeon

2. BLACKPINK Jennie

3. WJSN Bona

4. BLACKPINK Lisa

5. aespa Winter

6. BLACKPINK Jisoo

7. aespa Karina

8. Apink Son Naeun

9. Red Velvet Joy

10. Girls’ Generation YoonA

11. Red Velvet Irene

12. Red Velvet Seulgi

13. Girls’ Generation Seohyun

14. Apink Jung Eun Ji

15. BLACKPINK Rosé

16. Red Velvet Wendy

17. Girls’ Generation Sooyoung

18. Girls’ Generation Hyoyeon

19. Girl Day Yura

20. Girls’ Generation Sunny

21. aespa Giselle

22. TWICE Mina

23. Oh My Girl Arin

24. TWICE Nayeon

25. MAMAMOO Hwasa

26. Oh My Girl YooA

27. Apink Chorong

28. Girl Day Hyeri

29. MAMAMOO Wheein

30. MOMOLAND JooE