In an unexpected collab, Ed Sheeran released a music video that’s a tribute to all things Pokémon, featuring animated segments that are inspired by the iconic series. It’s also produced by Your Name producer Genki Kawamura.
Ed Sheeran’s new music video is for the song "Celestial", and it was shared on his official YouTube channel.
In just under a day after its release, the music video has now gotten over 1 million views.
While this is a video that not a lot of fans expected, there’s a reason Ed Sheeran released a Pokémon music video.
This is because the song will be featured in the upcoming game Pokémon Scarlet and Violet.
These two upcoming Pokémon games will be released exclusively on Nintendo Switch this November.
As the first batch of games in the series’ ninth generation, Scarlet and Violet will add lots of new Pokémon and will have an open world without borders between towns and the wilderness.
The song is made for the next Pokémon game for Switch, though the video features references to the classic games, as well as Pokémon: The First Movie.
These references were included as both the song and the video are said to be inspired by Sheeran’s childhood love of Pokémon.
The video even featured animated drawings that are based on the doodles he made as a kid.
Meanwhile, the references to Pokémon: The First Movie shouldn’t come as a surprise to series fans.
After all, the movie was a massive hit in cinemas when it was released back in 1999.
Even if it has been over two decades since the film’s release, it is still the highest-grossing anime film of all time in the US, even beating recent anime hits such as Demon Slayer: Mugen Train and Jujutsu Kaisen 0.
Aside from the callbacks to the movie, the music video is also significant given its stacked staff list.
It is produced by Genki Kawamura, the producer of hit anime films such as Your Name, Belle, and Her Blue Sky.
Also part of the staff is director Yuichi Kodama, as well as character designer Yu Nagaba. Meanwhile, ENISHIYA Inc. handled the animation for the video.
Pokémon Scarlet and Violet will be released exclusively on Nintendo Switch on November 18, 2022.
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