Yesterday, Marvel fans were surprised to hear that Disney had sent a bill to Emerson Elementary School in Berkeley, California right after the School had decided to screen Jon Favreau's live-action remake of The Lion King without the Mickey Mouse House's permission.
Emerson Elementary School had purchased The Lion King DVD for "Parents Night Out" back in November, and eventually, the gathering became a large event with individuals paying to watch the screening of the film. Disney got wind of what had happened during the school's "Parents Night Out" and so the studio decided to send Emerson Elementary School a bill asking the school to pay $250 out of the $800 that it had made during the event.
The news shocked the public. Why was Disney making such a big fuss over screening at a small fundraiser that only earned the organizers $800? When the story began circulating the news, fans started calling out Disney for charging the school, saying that the Mickey Mouse House was nothing but selfish and greedy.
Seeing the news get out of hand, Disney CEO Bob Iger has decided to take to Twitter to offer an apology to the Emerson Elementary Parent-Teacher Association. The Disney big wig even promised to donate some of his own personal money to the fundraising of the school.
"Our company [The Walt Disney Company] apologizes to the Emerson Elementary School PTA and I will personally donate to their fundraising initiative," Iger wrote in his post.
While we understand that Disney may have simply been following the rules by protecting its own copyright and intellectual property rights, the company didn't really do well by billing the elementary for $250.
What do you think? Should Disney have done what it did? Feel free to share your thoughts in the comment section below.
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