It looks like Disney might have lost a lot of major profit by holding out on Baby Yoda merch till late after the middle of Star Wars: The Mandalorian.
CNBC just recently released a report on the amount of profit that the Mickey Mouse House lost by failing to release Baby Yoda toys early in the game, and according to the news publication, Disney has lost an estimated amount of $2.7 million.
Baby Yoda has been massive success among fans ever since his first appearance in The Mandalorian. Somehow the 50-year-old child has managed to captivate the hearts of Star Wars fans everywhere with his doe eyes and his adorable cooing sounds.
Disney might be notoriously known for marketing its saleable characters and shows, however, The Mandalorian series creator Jon Favreau refused to release Baby Yoda merch early because he was afraid that it would ruin Baby Yoda's surprise appearance in the live-action Star Wars series. After all, toy leaks are what usually ruin the twists of most shows. Favreau wanted Baby Yoda's appearance in the episode "The Child" to be a true surprise for fans.
Still, Disney could have begun marketing toys for Baby Yoda the week after The Mandalorian's release. However, official merch for the live-action series has been missing even during Christmas morning. New toys based on Baby Yoda won't be hitting stores until May 2020 which is a few months away from now.
Star Wars fans are going to have to play the waiting game before they get their hands on official Baby Yoda merch.
Star Wars: The Mandalorian is currently streaming on Disney+.
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