The Star Wars franchise might be one of the largest and most successful film franchise in Hollywood history, but it seems like Disney's Star Wars hasn't been doing so well when it comes to Toy Sales.
Diamond Select Toys President Chuck Terceira just recently spoke in an interview with Rebel Scum to discuss the sales of merchandise in the Star Wars franchise. During the discussion with the entertainment news outlet, Terceira was asked whether the toy company would continue to make products from Disney's Star Wars sequel trilogy, especially from Star Wars: The Last Jedi.
While the Diamond Select Toys president says that the company isn't closed off from ST Products, Terceira does admit that the toy sales for Star Wars: The Force Awakens and Star Wars: The Last Jedi weren't that particularly strong.
" I will say from what we have seen, the sales on the products from 7 & 8 were not too strong. I know those movies, as well as 9, have their fans and those fans might say GG just never did the right products or characters or formats, and they might be correct. However, we can only go by what we know," Terceira told the Star Wars fan site.
Rebel Scum also brought up the topic of requested characters in the 3-Dimensions Bust line. The interviewer couldn't help but wonder whether fans had requested characters from the company, noting fan-favorites like Emperor Palpatine, Babu Frik, Poe Dameron, Lando Calrissian, Zorii Blis, C-3PO and other characters from Star Wars: The Rise of Skywalker.
According to Terceira, requested characters don't seem to be that much of a hit. Star Wars toys aren't that much in demand.
"As I mentioned before, we are working on some, but I have to ask..are you SURE there is lots of demand for these "very" requested characters? The overall demand for busts and SW products is not what it was 10 or even 5 years ago," Terceira told the site.
It seems like Diamond Toys doesn't really think that the Star Wars toy market has been doing that well despite the fact that fans are collecting figures from Disney's Star Wars sequel trilogy.
Do you think there's less demand for Star Wars toys now that Disney is in charge of the franchise? Feel free to share your thoughts in the comment section below.
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