BLACKPINK is taking a stronger hold on to the top spot at the February Girl Group Brand Reputation Rankings.
The February Girl Group Brand Reputation rankings were thoroughly measured by analyzing consumer participation, media exposure, social media communication, and community value indexes of girl groups using big data collected from January 13, 2022 until February 12, 2022.
The Korea Corporate Reputation Research Institute analyzed 49,804,467 big brand data for February 2022, which was an 8.13% increase compared to the 46,057,960 recorded in January 2022.
BLACKPINK Remains No.1 At The February Girl Group Brand Reputation Rankings
BLACKPINK members Jennie, Jisoo, Rosé, and Lisa, received a total brand reputation index of 4,913,943, which was a 12.56% decrease in their total index in January 2022, which was 5.619,627.
The global girl group secured its No.1 place in the February Girl Group Brand Reputation Rankings with a consumer participation index of 189,176, media exposure of 853,842, social media communication index 1,510,909, and a community value index of 2,360,016.
High-ranking phrases for BLACKPINK include “YouTube,” “Instagram,” and “Jennie.” While the highest-ranking related terms include “model,” “surpass,” and “record.”
Aespa Rises To Second Place At The February Girl Group Brand Reputation Rankings
Monster rookies aespa (Karina, Winter, Giselle, Ningning) recovers second place at the February Girl Group Brand Reputation Rankings.
The four-member girl group accumulated a total brand reputation index of 2,971,114, which was a 15.04% fall from 3,497,177 in January. aespa received a participation index of 355,844, media exposure of 869,619, social media communication index of 504,626, and a community value index of 1,241,025.
Red Velvet And TWICE Follow At Third And Fourth Place At The February Girl Group Brand Reputation Rankings
Third place at the February Girl Group Brand Reputation Rankings goes to Red Velvet, consisting of Irene, Seulgi, Wendy, Joy, and Yeri. The SM Entertainment girl group received a brand reputation index of 2,644,680, which was a 3.81% rise from 2,547,622 in January.
On the other hand, TWICE (Jihyo, Nayeon, Jeongyeon, Momo, Sana, Mina, Dahyun, Chaeyoung, Tzuyu) follows closely at fourth place in the February Girl Group Brand Reputation Rankings. The JYP Entertainment girl group received a total brand reputation index of 2,580,292, which was a 15.89% downfall from 3,067,624 in January.
Here is the top 30 February Girl Group Brand Reputation Ranking:
3. Red Velvet
6. Girls’ Generation
7. Oh My Girl
15. Brave Girls
19. Girl’s Day
27. Ladies’ Code