BLACKPINK maintains to dominate the brand reputation ranking as it remains on top of the December Girl Group Brand Reputation Rankings.
The November Girl Group Brand Reputation rankings were thoroughly measured by analyzing consumer participation, media exposure, social media communication, and community value indexes of girl groups using big data collected from November 12, 2021, until December 12, 2021.
The Korea Corporate Reputation Research Institute analyzed 34,690,870 big brand data for December 2021, a 2.24% decrease compared to the 35,485,926 recorded in November 2021.
BLACKPINK Secures Top Spot In December Girl Group Brand Reputation Rankings
BLACKPINK members Jennie, Jisoo, Rosé, and Lisa, received a brand reputation index of 5,183,270, an 11.29% increase in their total index in November, which was 4,657,273.
The YG Entertainment girl group secured its No.1 place in the December Girl Group Brand Reputation Rankings with a consumer participation index of 203,932, media exposure of 862,251, social media communication index 1,503,658, and a community value index of 2,613,429.
High-ranking phrases for BLACKPINK include “YouTube,” “Lisa,” and “COVID-19.” While the highest-ranking related terms include “record,” “surpass,” and “diagnosed.”
TWICE Redeems Second Place At The December Girl Group Brand Reputation Rankings
TWICE shows off a fierce pursuit as the nine-member girl group tails BLACKPINK at second place at the December Girl Group Brand Reputation Rankings.
TWICE accumulated a total brand reputation index of 3,516,318, which was a whopping 21.83% increase compared to their score in November 2021.
The phenomenal girl group recorded a consumer participation index of 308,788, media exposure of 1,266,373, social media communication index of 640,768, and a community value index of 1,300,389.
Aespa Ranks Third Place At The December Girl Group Brand Reputation Rankings
Rookies of the year Aespa (Karina, Winter, Giselle, Ningning) secured No.3 at the December Girl Group Brand Reputation Rankings. Aespa accumulated 2,751,853 in December 2021, a 17.95% decrease compared to the brand reputation index recorded in November 2021.
The monster rookies recorded a consumer participation index of 432,752, media exposure of 1,001,786, social media communication index of 580,913, and a community value index of 736,402.
Here is the top 30 December Girl Group Brand Reputation Ranking:
1. BLACKPINK
2. TWICE
3. aespa
4. Red Velvet
5. Apink
6. Oh My Girl
7. Girls’ Generation
8. MAMAMOO
9. Brave Girls
10. LABOUM
11. STAYC
12. APRIL
13. LOONA
14. Weki Meki
15. WJSN
16. MOMOLAND
17. Rocket Punch
18. ELRIS
19. Weeekly
20. fromis_9
21. cignature
22. Dreamcatcher
23. (G)I-DLE
24. ITZY
25. woo!ah!
26. f(x)
27. Ladies’ Code
28. CLC
29. Brown Eyed Girls
30. DIA