Black Widow Sets Disappointing Box Office Record After Triumphant Opening

Black Widow's impressive opening haul pretty much proved that movie houses are back in business after over a year since the coronavirus pandemic struck the entire globe. However, despite its record-setting box office haul of a whopping $80 million, the Scarlett Johansson film's theatrical performance plummeted by over 67% on its second week in cinemas.

According to a report from ComicBook, the highly-anticipated MCU film which takes place in between the events of Captain America: Civil War and Avengers: Infinity War set a disappointing box office record on its second week, only securing $26 million at the domestic box office. The global box office returns for the film have yet to be determined.

There are a lot of key factors that may have led to Black Widow's sudden plunge down the box office ranks. For starters, the world is still in the middle of a pandemic and while normalcy is slowly being realized in the United States, some states are still following strict COVID protocols. Secondly, Disney's Premier Access, while convenient to some fans undoubtedly hurt the film's chances of having consistent box office returns but you really can't fault some people for choosing the streaming option in the midst of the pandemic.

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Obviously, Marvel is to blame for the film's underwhelming performance last week and I sure hope Kevin Feige and everyone at Marvel Studios learned a pretty valuable lesson out of this. Disney+'s Premier Access feature is pretty innovative but they might want to put it on hold for now.

Black Widow is screening in cinemas and is also available for streaming on Disney+.