As Big Bang is breaking and making new records with their comeback single, “Still Life,” YG Entertainment shareholders want to know the future of the group. There are reports that despite G-Dragon, T.O.P, Taeyang and Daesung’s return, the company’s stock prices are decreasing.
Despite the success of “Still Life” in different music charts around the world, it reportedly has a low impact on YG. With that said, it looks like the investors want to be sure of the group’s future before they make a splurge.
Investors Demanding to Know Big Bang’s Future
Naver posted an article on April 17 with the title, “All they've been waiting for is Big Bang's comeback...YG's shareholders are frustrated.”
According to AllKpop, the investors are not satisfied with the agency's lack of clarity about the K-pop idols' future.
Big Bang has been known for being the cash cow of the company and the news about their return should have triggered the "big bang effect" on stock prices. However, it looks like it's different from what's happening.
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They used to be the leaders of the hallyu wave all over the world, with more than 1.5 people MADE world tour attendees. The trend even continued upon their comeback's announcement as YG reached a market cap of 1 trillion KRW or $838 million two days after the news broke out.
However, with the lack of a physical album and promotions and performances, there are uncertainties about the global hitmakers' future. There are even theories that this may be their last get-together and they are about to disband, leading the investors to sell their company stocks.
This major drop just shows YG's market capitalization still heavily relies on Big Bang's activities.
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Though the agency already denied the disbandment rumors, the capitalists still want to know its plans for the "Fantastic Baby" singers.
Naver noted in its article that they want to see an album announcement to once again experience the full "big bang effect" on its stock prices.
Big Bang's Low Impact on YG's Stock Prices
It was recently reported that Big Bang's comeback had a "relatively low impact" on YG's stock prices.
The company reportedly saw a major drop in its value on the day "Still Life" was released. Sure, the song is experiencing huge success on different streaming charts, but the same can't be said for the company.
From 71,100 KRW on April 1, it surprisingly went down to 65,800 KRW on April 5.
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Hankook Economy noted one reason for it is the small scale of the comeback and the lack of a group concert.
Their song is also expected to "carry a message of a new beginning," but fans seem to see it as a hint at G-Dragon, T.O.P, Taeyang and Daesung’s parting ways.
Despite that, it can't be denied that the success of "Still Life" just proves that Big Bang can reclaim their seats as the original kings of K-pop without a sweat. It also shows that they can still be the breadwinners of YG.
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