ASTRO Cha Eun Woo Takes Over February Boy Group Member Brand Reputation Rankings

The Korean Business Research Institute has just released the February Boy Group Member Brand Reputation Rankings, and ASTRO member Cha Eun Woo dominates the list.

The Brand Reputation rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community awareness value indexes of 703 boy group members using big data collected starting from January 18 to February 18, 2023. The total brand reputation big data for February 2023 is 117,196,162. This was a 2.69% increase compared to big data of 114,130,418 in January 2023.

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ASTRO Cha Eunwoo Takes First Place at the February Boy Group Member Brand Reputation Rankings

ASTRO Cha Eun Woo rises to first place in the February Boy Group Member Brand Reputation Rankings. Cha Eun Woo received a total brand reputation index of 6,171,832. This is a 9.36% increase from his brand reputation index of 5,643,772 in January 2023.

The young idol singer-actor received a consumer participation index of 1,619,605, media exposure of 1,476,873, social media communication of 1,501,474, and a community awareness value index of 1,573,879.

His high-ranking phrases include “island,” “Dior,” and “photo exhibition.” While his highest-ranking related phrases include “appear,” “release,” and “hold.”

BTS Jimin Ranks Second Place at the February Boy Group Member Brand Reputation Rankings

BTS member Jimin comes in second place in the February Boy Group Member Brand Reputation Rankings. He received a total brand reputation index of 6,121,650. This was a 7.15% increase compared to his brand reputation index of 5,713,172 in January 2023.

Jimin received a consumer participation index of 687,039, media exposure of 656,117, social media communication of 2,426,479, and a community awareness value index of 2,352,014.

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EXO Baekhyun Claims Third Place at the February Boy Group Member Brand Reputation Rankings

Out of the 703 boy group members, EXO member Baekhyun ranked third place in the February Boy Group Member Brand Reputation Rankings. After returning from his military enlistment, Baekhyun immediately received a total brand reputation index of 4,174,952. This was a whopping 131.07% increase compared to his brand reputation index of 1,806,789 in January 2023.

The “UN Village” singer received a consumer participation index of 570,577, media exposure of 537,346, social media communication of 1,856,436, and community awareness value index of 1,210,594.

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Here are the top 30 February Boy Group Member Brand Reputation rankings:

1. ASTRO Cha Eun Woo
2. BTS Jimin
3. EXO Baekhyun
4. Wanna One Kang Daniel
5. BTS Jungkook
6. BTS V
7. BIGBANG G-Dragon
8. Wanna One Park Ji Hoon
9. BIGBANG Taeyang
10. WINNER Song Mino
11. NU’EST and Wanna One Hwang Minhyun
12. BTS Suga
13. BTS Jin
14. BTS RM
15. BTS J-Hope
16. SHINee Key
17. NCT Jaehyun
18. NCT Haechan
19. Super Junior Sungmin
20. Wanna One Ong Seong Wu
21. SEVENTEEN Hoshi
22. Super Junior Kyuhyun
23. Wanna One Kim Jae Hwan
24. TXT Yeonjun
25. CIX and Wanna One Bae Jin Young
26. NCT Doyoung
27. TXT Soobin
28. BIGBANG Daesung
29. SHINee Minho
30. NCT Jungwoo

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