League of Legends Arcane Takes Over Burj Khalifa and London to Promote New Netflix Series

share to other networks share to twitter share to facebook

Riot Games, the game developer behind popular esports titles like League of Legends and VALORANT, has turned Burj Khalifa into a portal to Runeterra, the world of Arcane, Netflix's upcoming League of Legends animated series, and hundreds have gathered around to watch the spectacle. Arcane recently took over Dubai's iconic landmark as Riot and Netflix hype up the launch of the highly-anticipated animated series, which is set to premiere worldwide on November 6-7.

After a countdown, onlookers were presented with an insight into some of Arcane's characters, including sisters and fellow legends Jinx and Vi as well as some footage from the show's first season. The spectacle concludes with the show's Netflix premiere date.

Advertisement

Watch the spectacle in the video below:

Riot stated that this is only the beginning; “To see Arcane come to life on the Burj Khalifa in such spectacular style was really something incredible to witness. I think this stunt perfectly encapsulates not only where RIOT Games is going as a company, but what our new series Arcane sets to achieve. Be bold, do not be afraid to take chances, and most importantly always strive to put on a truly breathtaking show! We can’t wait for the world to get to grips with Arcane” said Ali Muslumanoglu, Country Manager of Riot Games MENA.

Advertisement

Arcane has also overtaken a storefront in London’s Oxford Street, and Riot has announced that six cities worldwide will co-host the first-ever Hextech Expo this month, bringing the technological advances of Arcane’s Piltover into the real world.

London Arcane League of Legends
Credit: Riot Games
London Arcane League of Legends

London Arcane
Credit: Riot Games
London Arcane
Advertisement

London Arcane
Credit: Riot Games
London Arcane
Arcane Netflix
Arcane Netflix

"Piltover, known as the City of Progress within Arcane and League of Legends, has harnessed the power of magic, through Hextech, to create a treasure trove of immensely powerful, barely believable, and intensely desired tech that would wreak chaos in the wrong hands," reads the press release.

Advertisement

"Launching in Paris (with the storefront unveiled today), the Hextech Expo will also travel to London, Madrid, Istanbul, Singapore and LA as part of a connected experience for fans. Ahead of opening night, visitors to each location will be able to preview and interact with amazing Hextech technology in the window displays."

Related: Arcane: Final Trailer & Key Art For Netflix's League of Legends Animated Series

Riot Games is clearly not holding back when it comes to promoting their first-ever television series. The developer also partnered with PUBG Mobile to bring the world of Arcane to the mobile battle royale game.

Arcane Season 1 will have a total of nine episodes, and three episodes will be released every week starting November 6. The League of Legends animated series will premiere on Tencent Video in China and Netflix globally just hours after the 2021 League of Legends Worlds Championship Finals. For more details about Arcane, check out everything you need to know here.