A Major Stadium is Being Rebranded As A Marvel Stadium Thanks To Disney

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While Disney's Marvel films continue to rake in millions, the company is now taking the brand to a new level by rebranding a major stadium.

Melbourne Stadium Limited, the owner of the Etihad Stadium in the Docklands precinct of Melbourne, Australia, announced that it has made a new deal with the Walt Disney Company. The eight-year agreement will rebrand the stadium as a Marvel Stadium starting on September 1, and it will also have a new Marvel retail store inside.

"Marvel is a powerhouse in the entertainment industry and one of the most recognized brand names in the world. It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans," MSL CEO Michael Green said in a statement.


"Over 18-years, we have become the world's busiest multi-purpose stadium," Green continued. "Now, we look forward to a new era of entertainment for the stadium where we will push the envelope and continue to deliver world-class events and fan engagement. This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience."

"Through (this) partnership with MSL we hope to bring people together and provide them with a unique opportunity to immerse themselves in the Marvel brand," Watson-Wheeler added.

Since the stadium was built in 1997, it has had various name changes: Docklands Stadium, Colonial Stadium, and the Testra Dome. Now, it's getting a Marvel branding and a $225 million dollar upgrade to the area surrounding the stadium.

H/T: 9 News

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