23 Jun 2021 8:25 AM +00:00 UTC

Michael B. Jordan Drops Planned Trademark for Rum Brand Following Cultural Appropriation Controversy

Credit: Marvel Studios

I think we can all agree that Black Panther star Michael B. Jordan is easily one of Hollywood's most beloved stars but as hard as it is to believe, even someone like him isn't immune from getting backlash on social media and that's exactly what happened over the last couple of days. Jordan was on the receiving end of criticism from Trinbagonians over accusations of cultural appropriation. It all began when they learned that the actor wanted to file a trademark for the term J'ouvert which happens to be the name of his new brand of liquor.



To those unaware, J'ouvert is actually a cultural celebration that originated in Trinidad and Tobago. Now, in case you may be wondering why Jordan's planned trademark of the term struck a nerve with a lot of people especially the Trinbagonians, it's because the actor has no apparent connection to the event itself.

After being lambasted on social media for his "controversial" venture, the Fantastic Four actor is finally breaking his silence regarding the matter. Taking to his recent Instagram story update, Michael released an official statement renouncing his plans of trademarking the term J'ouvert. He said: "I just wanna say on behalf of myself and my partners, our intention was never to offend or hurt a culture (we love and respect) and hoped to celebrate and shine a positive light on. Last few days have been a lot of listening. A lot of learning and engaging in countless community conversations..."

He later revealed that they will no longer be using the term J'ouvert as their brand name. "We hear you. I hear you and want to be clear that we are in the process of renaming. We sincerely apologize and look forward to introducing a brand we can all be proud of."



Major props to Jordan and his team for actually taking the fans' feedback into consideration. Thankfully, he learned a pretty valuable lesson following the internet fiasco, and hopefully, this will serve as an eye-opener to more celebrities that cultural appropriation is a sensitive matter.


Speaking of Michael B. Jordan, he is set to produce the DCEU's live-action adaptation of Static Shock


Also Read:Captain America Actor Anthony Mackie Under Fire After 'Homophobic' Comment

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Credit: Marvel Studios
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