Marvel Promotes Hawkeye for the Holidays

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Marvel Studios recently released The Guardians of the Galaxy Holiday Special to complement the festive spirit this time of year. Despite the obvious Christmas elements in the special, Marvel is also seen promoting Hawkeye, which was released a year ago, telling fans that it’s the best time to rewatch it given the holiday season.

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“Relive every epic moment of #Hawkeye this holiday season! 🎁 🏹 Experience the Marvel Studios Original series, streaming on @DisneyPlus,” Marvel captioned a poster of Hailee Steinfeld as Kate Bishop and Jeremy Renner as Clint Barton. In total, the studios penned three different posts to promote the Disney series, while also highlighting Jolt, fans’ favorite dog.

Also Read: Will There Be a Season 2 for Hawkeye?

Hawkeye was the first Christmas-themed Marvel story since Iron Man 3 before the release of the Guardians’ holiday special this year. Iron Man 3 was the first MCU story to take place during the holiday season. But Hawkeye claimed the title when it premiered on November 24, 2021, and follows Hawkeye/Clint Barton (Jeremy Renner), who teams up with a new hero, Kate Bishop (Hailee Steinfeld), as they solve a criminal conspiracy with only days until Christmas.

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Jeremy Renner as Clint Barton and Hailee Steinfeld as Kate Bishop in Hawkeye
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Jeremy Renner as Clint Barton and Hailee Steinfeld as Kate Bishop in Hawkeye

In last year’s interview with Insider, Hawkeye’s head writer Jonathan Igla demanded that the show deserves to be watched every Yuletide season, saying that it should progress to being a Christmas classic from that day on.

“I hope that in the same way that classic Christmas movies begged to be watched every year that people will want to watch 'Hawkeye' every year. You know, I love me some classic Christmas movies. I love me some Hallmark Christmas movies.” argued the head writer.

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Igla added, “When [I'm] really wanting to take a break and relax and feel some warm and cozy, that's a place that I go to. And I think 'Hawkeye' is not exactly that, but it brings some warm and cozy with all of the car chases and the bow and arrow fights and all the excitement.”

Hawkeye
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Credit: Disney Plus
Hawkeye

The head writer noted that the Christmas theme was chosen carefully because it fit Hawkeye's character as a family man. Despite his duty to uphold his responsibilities as a superhero, Clint's duty to his family is something he strives to sustain as well, and the series shows exactly that.

“Some of it was definitely just about centering the story around [Hawkeye's] desire to be with his family and I think that everybody can identify with at least one side of that equation. Either being somebody who, because of work you might not be able to spend the holidays with their family or as a family member hoping that a parent or a sibling or somebody is going to be able to make it home for the holidays.” he reasoned.

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Read More: Why Iron Man 3 Is A Christmas Movie, As Told By Director Shane Black

Iron Man 3
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Iron Man 3

Hawkeye, The Guardians of the Galaxy Holiday Special, and Iron Man 3 are all streaming on Disney Plus.

The Guardians of the Galaxy Holiday Special
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Credit: Marvel
The Guardians of the Galaxy Holiday Special
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Related: Guardians of the Galaxy Director Says Holiday Special is Mantis True Debut