The Star Wars franchise might be one of the largest and longest-running film franchise's in Hollywood, but Star Wars legend Mark Hamill believes that Star Wars fatigue could already be setting in.
Hamill just recently spoke in an interview with The Hollywood Reporter on the entertainment news outlet's Awards Chatter podcast, and during the last few minutes of their discussion, the Star Wars actor was asked about the poor box office performance of Solo: A Star Wars Story.
While Star Wars fans might have enjoyed the spin-off movie, the film highly underperformed at the global box office, raking in online $393 million against a massive budget of $250 million (excluding the film's marketing costs). Analysts might have pinned this against the film's poor marketing campaign and it's poor release schedule, however, according to Hamill, the problem might be Star Wars fatigue.
"I'm not gonna tell them how to run their business," Hamill said, "but is there a possibility of ‘Star Wars fatigue‘? Yeah, I think there is. I've experienced it, to a certain degree. But they never listen to my ideas anyway, so who needs ‘em?"
Disney CEO Bob Iger also believes in Star Wars fatigue. Last year, the Mickey Mouse House executive announced a slowdown in the production of Star Wars movies, saying that the studio wants to take its time deciding how to produce and market films coming after Star Wars: Episode IX. Disney's new move definitely seems like a response to the mistake they made with Solo's marketing – which doesn't seem like a bad thing when you think about it.
Lucasfilm's next entry, Star Wars: Episode IX, is set for release December 20, 2019.