The Korean Business Research Institute has just released the March Boy Group Member Brand Reputation Rankings and BTS member Jimin once again dominates the list.
The Brand Reputation rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community awareness value indexes of 703 boy group members using big data collected starting from February 19 to March 18, 2022. The total brand reputation big data for March 2022 is 77,855,466. This was a 33.47% decrease compared to big data of 117,020,308 in February 2022.
Table of Contents
- BTS Jimin Ranks First Place At The March Boy Group Member Brand Reputation Rankings
- Kang Daniel Follows At Second Place At The March Boy Group Member Brand Reputation Rankings
- ASTRO Chae Eunwoo Places Second At The March Boy Group Member Brand Reputation Rankings
- 2PM Junho Ranks Fourth Place At The March Boy Group Member Brand Reputation Rankings
- Super Junior Heechul Ranks Fifth Place At The March Boy Group Member Brand Reputation Rankings
BTS Jimin Ranks First Place At The March Boy Group Member Brand Reputation Rankings
BTS member Jimin comes at first place at the March Boy Group Member Brand Reputation Rankings. He received a total brand reputation index of 5,143,223. This was a 29.14% downfall compared to his brand reputation index of 7,258,554 in February 2022.
Jimin received a consumer participation index of 722,673, media exposure of 1,075,558, social media communication of 1,380,546, and community awareness value index of 1,964,446.
The high-ranking phrases for Jimin included “concert,” “ARMY,” and “Our Blues.” His highest-ranking related terms included “perform,” “participate,” and “donate.”
Kang Daniel Follows At Second Place At The March Boy Group Member Brand Reputation Rankings
Wanna One Kang Daniel also maintains his ranking at second place at the March Boy Group Member Brand Reputation Rankings. Daniel received a total brand reputation index of 4,342,676. This is a 38.59% decrease from his brand reputation index of 7,071,135 in February 2022.
The young CEO received a consumer participation index of 1,048,950, media exposure of 950,554, social media communication of 767,404, and a community awareness value index of 1,575,769.
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ASTRO Chae Eunwoo Places Second At The March Boy Group Member Brand Reputation Rankings
Next on the list is ASTRO member Cha Eunwoo. Eunwoo received a total brand reputation index of 3,649,305. This was a 23.03% downfall compared to his brand reputation index of 4,741,167 in February 2022.
The idol singer-actor received a consumer participation index of 919,886, media exposure of 795,454, social media communication of 634,040, and community awareness value index of 1,299,925.
2PM Junho Ranks Fourth Place At The March Boy Group Member Brand Reputation Rankings
Out of the 703 boy group members, 2PM member Junho ranked fourth place at the March Boy Group Member Brand Reputation Rankings. The singer-actor received a total brand reputation index of 3,296,824. This was a 20.86% decrease compared to his brand reputation index of 4,165,748 in February 2022.
Junho received a consumer participation index of 823,926, media exposure of 743,823, social media communication of 706,136, and community awareness value index of 1,022,940.
Super Junior Heechul Ranks Fifth Place At The March Boy Group Member Brand Reputation Rankings
Another 2nd generation idol group member sees his name on the top rank. Super Junior Heechul places fifth at the March Boy Group Member Brand Reputation Rankings.
Heechul received a total brand reputation index of 3,062,327, which was a 38.69% increase compared to his brand reputation index of 2,207,958 in February 2022.
The Universe Star received a consumer participation index of 757,873, media exposure of 693,931, social media communication of 661,939, and community awareness value index of 948,584.
IN CASE YOU MISSED IT: BTS Maintains First Place At The March Boy Group Brand Reputation Rankings + BTOB Rises To Second Place
Here are the top 30 January Boy Group Member Brand Reputation ranking:
1. BTS Jimin
2. Wanna One Kang Daniel
3. ASTRO Cha Eun Woo
4. 2PM Lee Junho
5. Super Junior Kim Heechul
6. BTS V
7. BTS Jungkook
8. Super Junior Choi Siwon
9. SHINee Minho
10. BTS Jin
11. Super Junior Kyuhyun
12. BTS Suga
13. BIGBANG G-Dragon
14. SHINee Key
15. BTS RM
16. VICTON Byungchan
17. WINNER Song Mino
18. WINNER Kang Seung Yoon
19. BTOB Hyunsik
20. BTS J-Hope
21. NU’EST and Wanna One Minhyun
22. Wanna One Ha Sung Woon
23. SEVENTEEN Mingyu
24. Wanna One Park Ji Hoon
25. SF9 Rowoon
26. BTOB Minhyuk
27. BTOB Eunkwang
28. Highlight Yang Yoseob
29. BTOB Yook Sungjae
30. Wanna One Kim Jae Hwan
Stay tuned to EpicStream for the latest news and updates about the boy group members in this month's brand reputation rankings.