ESPN Promoting Monday Night Football Match With Star Wars Crawl


Lucasfilm is dropping the first full trailer for Star Wars: The Last Jedi during the halftime of tonight's match between the Minnesota Vikings and the Chicago Bears and it looks like ESPN is celebrating the rollout with a Star Wars crawl promoting Monday Night Football.

Taking to Twitter, ESPN has just posted a new video using Star Wars opening crawl to hype up tonight's game. Using the opening paragraphs of The Force Awakens and The Phantom Menace, the video plays around the division rivals' Star Wars similarities.

Though the Bears are yet to make a convincing win this season, the team is hoping that their first round pick will help them make it into the playoffs as they try to turn the season around. The Vikings aren't doing so well either. Though the team had a promising start this season, the Vikings lost their starting quarterback Sam Bradford to an injury back in Week Two.

Check out the game's Star Wars crawl down here:

Though the video seems like a pretty cool way to tie-in the game with the upcoming Star Wars trailer drop, a number of fans have criticized this marketing ploy from the NFL which has been seen simply as an attempt to boost the ratings of ESPN with Star Wars popularity.

Star Wars: The Last Jedi premieres December 15, 2017.

Read: Star Wars: The Last Jedi Director Rian Johnson Tells Fans To Skip Tonight's Trailer

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