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Warner Bros. CEO Says Streaming and Theatrical Releases Can Co-Exist


There is little doubt that people are currently concerned about the future of cinema due to the COVID-19 scare. After all, everyone is choosing to stay at home and stream movies instead of going to theaters these days. However, Warner Bros. CEO Ann Sarnoff believes that streaming and theaters can still co-exist in the future.

Sarnoff recently spoke to Deadline where she admitted that Warner Bros. intends to embrace both options moving forward.

"I'm bullish that all the models will survive and that theatrical will definitely be a huge part of our go-forward strategy, but I think there will be more flexibility in the windows going forward; the circuits have been willing to engage in that," Sarnoff said. She then added that the company is currently working on making the best out of the current situation.

"We're really collaborating with the big circuits and really understanding how we can make it a big win-win for them, for us and the fans, because certain movies have long lives in theaters, and others don't, and you need flexibility in the model to migrate it to another format if it's not working in theaters," Sarnoff said.

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Credit: Warner Bros.

There is little doubt that Sarnoff is referring to Tenet, which has been given a limited theatrical release last week. However, there is a huge possibility that the movie will soon be made available on Warner Bros.' streaming service to reach more audiences. Stay tuned for more updates on this story.

Tenet is currently screening in theaters worldwide.

Related: Warner Bros. Boss Defends Tenet Theatrical Release

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